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Rogers strikes multiplatform deal to carry TVA, TVA Sports and Sun News

TORONTO, March 1, 2012 /CNW/ – Today Rogers Communications, announced an
agreement with Groupe TVA Inc. and Sun News to offer TVA Network, TVA
Sports and Sun News content to Rogers customers. The multiplatform
agreement includes on-demand content, mobile rights, access to TVA
Sports and continued distribution of Sun News. The deal will also make
available, in the near future, quality French-language programming
on-the-go with TVA on-demand content available on mobile and the Rogers
Anyplace TV web platform.

“Our objective is two-fold: provide our customers with world-class
content and offer them the opportunity to experience that content
where, when and how they want to watch it,” said David Purdy, VP Video
Products, Rogers Communications Inc. “The future of television is
availability, not exclusivity, and that’s exactly what this deal is
about. We’re excited to bring French-language programming to markets
outside of Quebec, but also to provide our Quebec customers more access
to content they want, on multiple devices with TVA on-demand.”

“TVA Group is delighted with this Rogers Communications agreement,” adds
Pierre Dion, President and CEO of TVA Group. “It provides even broader
coast-to-coast reach for Sun News and TVA Sports, as well as the TVA

“We are pleased that Rogers Communications will continue to offer our
Sun News station,” says Luc Lavoie, head of Development at Sun News.
“With some of the best on-air talent in Canada, Sun News stands out
with its delivery of hard news and straight talk, which Canadians truly
appreciate. Our contemporary programming will soon become a regular TV
habit for Rogers Communications subscribers.”

TVA Sports will be available on channels 656 (SD) & 657 (HD) through the
Rogers Digital Basic package in some markets, and through French Theme
Paks in the rest of the Rogers Cable system. Sun News will be on
channels 142 (SD) & 567 (HD) and distributed on Digital VIP and other
packages. Programming from TVA Network will be available to all Rogers
Digital Television customers on Rogers On Demand Channel 100. For
viewing where you want, when you want, programming from TVA Network,
TVA Sports and Sun News will be available on and through mobile & tablet apps. Sun News and TVA Sports are currently
in free preview for Rogers digital cable customers.

About Rogers Communications Inc.
Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high-speed Internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, sports entertainment, and
digital media. We are publicly traded on the Toronto Stock Exchange
(TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
For further information about the Rogers group of companies, please