Customers rewarded with over 65 million points since initial loyalty
TORONTO, Nov. 12, 2013 /CNW/ – Rogers Communications announced today
that Rogers First Rewards, a new loyalty program designed to thank customers for their business,
has started to rollout across the Greater Toronto Area, and will launch
over the coming weeks in Ottawa, Kingston, Sudbury and other cities
throughout Ontario. As the program becomes available in the company’s
largest consumer market, more customers will earn points for rewards
and access the innovations and technology they want, just for being
“Rogers First Rewards is a great opportunity to show customers that we appreciate and value
their business,” said John Boynton, executive vice president and chief
marketing officer, Rogers Communications. “The Ontario launch is a
significant milestone for the program, and we look forward to
continuing our roll out to more markets later this year.”
Since the program launched in Red Deer, Alberta this July and recently
expanded across Southwestern Ontario, over 65 million points have been
issued to eligible customers. With the extensive roll out across
Ontario and coming soon to additional markets, it’s estimated that 80%
of customers will have access to the program and over 1.2 billion
points will be awarded by the end of the year.
“We’ve seen great initial participation since launch. A number of
customers are already repeat redeemers, especially for rewards like
Video OnDemand,” added Boynton. “By offering additional access to high
demand services like roaming packages and premium TV content, we’re
giving customers more of the things they value.”
Eligible customers enrolled in the Rogers First Rewards program earn points on their eligible Rogers purchases, which can be
redeemed online at rogersfirstrewards.com. The catalogue includes a wide selection of rewards for cable, wireless
and internet products and services, including U.S. travel roaming talk
and text packs; movie theme packages; upgraded internet packages; home
phone long distance and more. Enrolled customers can also check current
point balances and browse the entire catalogue of rewards on the go,
thanks to a recent update to the Rogers My Account app for Android,
Blackberry and Windows Phone.
With no blackout periods, hidden fees, or a membership card to carry,
eligible Rogers customers may be automatically enrolled as the program
becomes available in their region. Enrolled customers are given a Rogers First Rewards tier and point earn rate based on an average of total account holder’s
spend per month: Silver Tier customers earn 1 point per dollar, Gold
Tier customers earn 1.5 points per dollar, and Platinum Tier customers
earn 2 points per dollar.
For more information on the program, please visit rogers.com/firstrewards.
Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high-speed Internet and telephony. Through Rogers Media we
are engaged in radio and television broadcasting, televised shopping,
magazines and trade publications, sports entertainment, and digital
media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A
and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
SOURCE Rogers Communications Inc.