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Rogers To Carry ICC Cricket World Cup 2007

    ATN Cricket Plus Channel Offers All 51 Matches Live

    TORONTO, March 9 /CNW/ - Rogers Cable Communications Inc. announced today
the launch of ATN Cricket Plus Channel, which will broadcast live, the ICC
(International Cricket Council) Cricket World Cup 2007 being held in the West
    The ICC Cricket World Cup is held every four years and involves 16
nations. From the opening ceremonies on March 11th to the deciding game on
April 28th Rogers PersonalTV customers in Ontario and New Brunswick will be
able to watch all 51 games on channels 498 and 577.
    "I believe the golden era of cricket has begun in Canada," said
Banwarilal (Ben) Sennik, President of the Canadian Cricket Association. "With
close to 20,000 registered players, cricket is definitely the fastest growing
sport in this country because of the demographic changes that are taking place
in Canada. We know that approximately 6 million Canadians have a good
knowledge and understanding of the sport. I want to congratulate Rogers for
offering the ATN Cricket Plus Channel to its customers and in doing so,
further increasing the popularity of the game."
    According to broadcaster Fitzroy Gordon, a devoted cricket fan and a
voice of cricket in Canada since 1989, "Cricket is more than just a game, it's
a life style and a "religion" for millions of people world wide, including
Canadians. It is the third most watched event globally, behind only World Cup
soccer and the summer Olympics," Gordon added, "Again, Rogers must be
congratulated for seeing the vision."
    "Rogers recognizes the emerging popularity of cricket within Canada and
is committed to providing programming that reflects the interests and
diversity of our customers," said David Purdy, Vice President and General
Manager, Television Services for Rogers Cable Inc. "Cricket fans can catch
every minute of every game on Rogers, exclusively on the ATN Cricket Plus

    The ICC Cricket World Cup event schedule:-   March 11                Opening Ceremonies
    -   March 13 - 25           24 First Round (Group Stage) Matches
    -   March 27 to April 21    24 Second Round (Super Eight Series) Matches
    -   April 24 - 25           2 Semi-Final Matches
    -   April 28                Final MatchesStarting today, Rogers PersonalTV customers can subscribe to the ATN
Cricket Plus Channel for $179.99 (billed in 2 installments of $89.99), plus
the rental or purchase of a digital cable set-top box.
    For more information about the ICC Cricket World Cup 2007 or to order the
ATN Cricket Plus Channel, customers can call 1-888-ROGERS1 or visit

    About Rogers Cable:

    Rogers Cable Communications Inc. is a wholly-owned subsidiary of Rogers
Communications Inc. (TSX: RCI; NYSE: RG), a diversified Canadian
communications and media company. Rogers Cable's advanced digital two-way
network passes approximately 3.5 million homes in Ontario, New Brunswick and
Newfoundland, with 65% basic penetration of its homes passed. Rogers Cable
pioneered high-speed Internet access and now 37% of homes passed by its cable
networks are Internet customers while 55% of its basic cable customers
subscribe to Rogers' high-speed Internet service. With 50% digital
penetration, Rogers Cable offers a leading selection of High Definition TV
programming, a complete array of Rogers On Demand services (including Video on
Demand (VOD), Subscription VOD, Personal Video Recorders and Timeshifting
channels), and an extensive line-up of sports and multicultural programming.
Rogers Cable now offers home telephone service (voice-over-cable) to
approximately 90% of its cable territory and, combined with its circuit
switched telephony subscribers, has over 715,000 local telephony customers.
Rogers Cable also owns and operates 468 Rogers Retail stores.
    Additional information on Rogers is available at