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Rogers to deliver first mobile wallet from Canadian carrier

November 7, 2013

News Releases

suretap™ wallet will include a co-branded virtual Rogers Prepaid
MasterCard and Gift Cards from national retailers

Approximately one third of Canadian smartphone owners made a mobile
payment in the past year

TORONTO, Nov. 7, 2013 /CNW/ – Rogers announced today that its suretap wallet, the first mobile wallet from a carrier in Canada, will be
available to customers in the coming weeks. suretap wallet will be available on select NFC-enabled smartphones and will
offer a co-branded virtual Rogers Prepaid MasterCard and gift cards
from select national retailers as the first cards available for

“The arrival of our mobile wallet is a major step towards our vision of
a mobile experience, where Canadians will quickly and securely access
cards they carry in their physical wallet on their smartphone,” said
David Robinson, Vice President of Emerging Business at Rogers. “We have
built a strong foundation to deliver financial services and mobile
commerce solutions, and we will continue to deliver mobile payments
experiences that are beneficial for consumers and retailers across

Rogers has entered into various strategic relationships within the
mobile payment industry, including officially joining forces with
MasterCard Canada through a multi-year strategic agreement to support
innovation and drive adoption of mobile payments technology across
Canada. Through these initiatives, customers who download the suretap Wallet will have the ability to add a co-branded virtual Rogers Prepaid
MasterCard that can be loaded with funds to use at their favourite retailers across

The suretapwallet will deliver a secure mobile payment experience, safely storing
payment card information and passcodes on the secure SIM card in select
NFC-enabled smartphones. Customers will have access to additional
features within the suretap wallet including gifting of gift cards, reloading of prepaid cards, the
ability to check account balances, view recent transactions and use
location services to find contactless payment terminals nearby. In the
near future, additional cards will become available for download
including payment cards from multiple banks and payment networks and
loyalty cards.

“We designed the suretap wallet to deliver a secure mobile payments experience, with an emphasis
on the end user and features which enable our customers to take
advantage of all the capabilities of today’s smartphones,” said Jeppe
, Vice-President, Transaction Services. “We see this milestone as
the first in a series of innovative transactional services we will be
offering to our customers in the coming years”.

Last year, Rogers facilitated the first point-of-sale mobile credit card
transaction in Canada with CIBC, using the secure SIM card inside an
NFC-enabled smartphone. Since then, Canadian’s attitudes towards mobile
payments have evolved. According to new Rogers commissioned research
from Harris Decima, approximately one third of Canadian smartphone
owners have made a mobile payment in the past year and the majority
believe mobile payments will save them time in their day.

Additional findings include:

  • Canadians with NFC-enabled smartphones are quick to adopt mobile payment
    . Over half (51%) of NFC-enabled smartphone users stated that they made
    a mobile payment in the past year.
  • Generation Y is leading the mobile wallet revolution. Almost half (46%) of Generation Y admitted to making a financial
    transaction using their smartphone in the past 12 months.
  • Canadians want more information about mobile payments. Almost half (47%) of Canadian smartphone owners want more information
    on how to use mobile payments.
  • Canadians want mobile payments to be tied to loyalty programs. Almost half (46%) of Canadian smartphone owners would be more likely to
    use mobile payment applications if a loyalty program were tied to the
  • Canadians believe mobile payments could save them over 18 hours a year
    (over 3 minutes a day)
    . The majority (51%) of Canadian smartphone owners estimate that they
    could save time by using a mobile payment app with an average
    time-savings of over three minutes a day.

suretap wallet will be available for download in the coming weeks on select
Android and BlackBerry devices. To learn more about the suretapservices, compatible devices and to order a suretap-ready SIM Card,

About Rogers Communications
Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high speed internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, sports entertainment, and
digital media. We are publicly traded on the Toronto Stock Exchange
(TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
For further information about the Rogers group of companies, please

SOURCE Rogers Communications Inc.