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Rogers to provide in-store small business specialist at 157 retail locations across Canada

May 12, 2011

News Releases

Reliable communications technology support allows small business owners to focus on their core
business

TORONTO, May 12 /CNW/ – The vast majority of small business owners (86 per cent) say reliable
communications technology support is “essential” in allowing them to
focus on their core business, according to a new Ipsos Reid poll
conducted on behalf of Rogers Communications Inc. To help them focus on
what matters, Rogers has launched Small Business Specialist, an
innovative Canada-wide business assistance initiative that gives small
business owners direct access to in-store trained specialists across
the country who can advise them on all of their business solutions
needs.

“Our small business customers have told us they want to conduct business
locally with a partner who understands their unique needs,” says John
Boynton
, Executive Vice President & Chief Marketing Officer, Rogers.
“With the support of a Small Business Specialist, our customers can
focus time and resources on undertakings that will drive growth and
success in their business.”

The survey additionally suggests that support for communications
technology including smart phones, Internet and websites could
potentially help small businesses to thrive:

  • On average, Canadian small business owners spend 6.9 hours a week
    managing communications technology
  • Eight in ten (79 per cent) agree that communications technology support
    is as important to their business as other professional services they
    use (i.e. legal, accounting, etc.)
  • Eight in ten (80 per cent) small business owners say that customer
    service makes or breaks their choice of a telecommunications partner

“As a Realtor, my time is very important – I’m always on the go and need
to be available and connected to clients,” says Susan Gucci, Royal
LePage real estate agent.  “The opportunity to have a one-on-one
meeting with an expert means that I can resolve issues efficiently,
allowing me to focus on growing my business.”

Small Business Specialist provides small business owners with
information on the latest devices, services and solutions for their
business. From smartphones, mobile data plans and roaming options to
business-grade office phones, Internet and TV services, these certified
experts provide one-on-one consultation by phone or in person at one of
157 dealer locations.

Small Business Specialist builds on the Live AgentTM experience, which provides small business customers with immediate,
direct access to a live representative when calling for support. This
value-added service enables small businesses to connect with a Rogers
representative who will manage their experience with the company, which
will streamline communication and reduce time-to-resolution.

For additional details about Small Business Specialist, please visit www.rogers.com/specialist.

About the Survey
These are some of the findings of an Ipsos Reid poll conducted between
April 29 and May 5, 2011, on behalf of Rogers. For this survey, a
sample of 1,027 adults who own/operate a small business from Ipsos’
Canadian online panel was interviewed online. A survey with an
unweighted probability sample of this size and a 100% response rate
would have an estimated margin of error of +/-3.1 percentage points, 19
times out of 20.

About the company:
Rogers is a diversified public Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high-speed Internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, and sports entertainment.
We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and
RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further
information about the Rogers group of companies, please visit www.rogers.com.