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Rogers Unveils Innovative New Retail Store Design in Vancouver

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Enhanced Rogers stores put service and community at the forefront of
company’s retail strategy

VANCOUVER, May 30, 2012 /CNW/ – Rogers Communications officially
launched today its first retail store concept in Vancouver with a new
design and service strategy. The new store, located at 1295 Davie
Street (and Jervis), will offer a new experience in the latest
technology and personalized customer services.

The new Rogers retail stores include an integrated service approach that
brings the connected technology experience to life. Customers will now
have access to more tailored one-on-one service, more of the latest
technology and products, and more ways to stay connected and
entertained than ever before, in a friendly and interactive retail
environment.

“Service and community are at the heart of our innovative new stores,”
said Sian Doyle, vice-president, retail, Rogers Communications. “The
Vancouver store opening is part of a larger retail transformation to
enhance how we service and sell to our customers. With interactive
learning sessions and seasoned tech experts available onsite, consumers
can learn more and get the latest technology and services in-store.”

The new Rogers retail stores are designed to support customer engagement
and build a community centered on education:

  • New Modern Design: Stores will feature a spacious and interactive design that showcases
    innovative Rogers products and services and makes it easier for
    customers to experience the Rogers brand in-store;
  • Personalized Service: Friendly hosts will greet all customers and make a needs assessment
    prior to scheduling a one-on-one appointment with a customer service
    representative. Retail representatives will be able to perform many
    service transactions in-store including account activations, hardware
    upgrades, and other account management services, ultimately creating a
    more seamless and personalized end-to-end service experience for the
    customer;
  • Latest Products and Experiences: Customers can try out Rogers products and services at new, dynamic
    product stations and by participating in demonstrations;
  • Access to Community and Education: A new community table will serve as a hub for interactive learning
    sessions with other Rogers customers led by seasoned technology
    experts;
  • In-Store Perks: Many stores will offer free Wi-Fi, a charging bar, toys for children,
    and a selection of Rogers magazines.

“Rogers has an unmatched distribution network today and we will continue
to grow and evolve our retail channels to better service customers
right across the country,” said Doyle. “Our new retail stores answer
our customers’ need for innovative products and services that
consistently deliver great value, where and when they want them, in a
seamless, reliable, and easy to use way.”

In addition to its Davie and Jervis Street location, Rogers also
officially opened a new retail concept store in North Vancouver at 1617
Lonsdale Avenue. Rogers plans to launch over 20 enhanced and remodeled
retail store locations coast-to-coast through 2012 in other major
markets including Alberta, Manitoba, Ontario, Quebec, and Saskatchewan,
with a rollout strategy to continue in the coming years. Several of
these locations will be brand new locations.

About Rogers Communications:

Rogers Communications is a diversified Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high speed internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, sports entertainment, and
digital media. We are publicly traded on the Toronto Stock Exchange
(TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
For further information about the Rogers group of companies, please
visit rogers.com.

Image with caption: “With a new design and service strategy, Rogers Communications opens today its new Vancouver store at the corner of Jervis and Davie Streets. It features a new personalized and integrated service approach that brings the connected technology experience to life and includes a community table to service interactive learning sessions led by Rogers technology experts. (CNW Group/Rogers Communications Inc.)”. Image available at: http://photos.newswire.ca/images/download/20120530_C3961_PHOTO_EN_14351.jpg