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Rogers Unveils NHL Programming Strategy

February 4, 2014

News Releases

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More games, more choice with upwards of 500 games across 13 networks

Up to 7 nationally-televised Hockey Night in Canada games on Saturdays

New national night: Sunday on City now appointment viewing with
“Hometown Hockey”

TORONTO, Feb. 4, 2014 /CNW/ – With eight months to go until the puck
drops on the 2014-15 NHL season, Rogers today unveiled its high-level
NHL programming strategy which will see the company deliver more than
500 regular season games across 13 networks, up to 7 games every
Saturday night, expanded NHL content on 7 platforms, exclusive windows
for national broadcasts, “Hometown Hockey” every Sunday hosted from
communities across Canada, and every game of the NHL Playoffs and
Stanley Cup Final.

The announcement was made by Scott Moore, President of Sportsnet and
NHL, Rogers Media, at the Rogers NHL Upfront at Mattamy Athletic Centre
in Toronto. In November 2013, Rogers Communications secured a 12-year
deal with the NHL for exclusive national broadcast and multimedia
rights in Canada, beginning with the 2014-15 season.

“We are working together with the NHL on a strategic game schedule,
which allows us to deliver the games that matter most to Canadians.  We
are going where the fans are,” said Moore.  “Our vision is to transform
the fan experience. There will be two conventional networks to deliver
increased game coverage on Saturday nights, we have created a new
national night for hockey on Sundays, we will be in hockey communities
across the country every week, and we are leveraging all the Rogers
networks and platforms to deliver expanded NHL content.  There will be
more games, more content, and more choice than ever before.”

Rogers’s NHL programming strategy for the 2014-15 season
* Click the link below for the “By The Numbers” addendum
* Additional details will be announced over the coming weeks and months

Saturdays – Hockey Night in Canada

  • More than 130 regular season games airing nationally on Saturday nights
  • Up to 7 games each Saturday, airing on CBC, City, Sportsnet, Sportsnet
    ONE, Sportsnet 360, and FX Canada:
    • 7 p.m. ET:  3 – 5 games
    • 10 p.m. ET: 1 – 2 games
    • Tripleheaders on occasion
  • More hockey on over-the-air television on Saturdays than ever before
    with CBC and City
  • Exclusive night; no other NHL games airing on Saturday night
  • A total of 13 networks will be airing hockey games in English and French
    on Saturdays:
    • CBC, City, Sportsnet (East, Ontario, West, Pacific), Sportsnet ONE,
      Sportsnet 360, Sportsnet Radio Network, FX Canada, TVA, TVA Sports, TVA
      Sports 2

Sundays – Hometown Hockey

  • Nationally-televised game every Sunday at 7 p.m. ET on City (including
    half-hour pre-game), marking a new night for hockey in Canada
    • Games to feature a Canadian team
    • Doubleheaders on occasion
  • Every Sunday broadcast will be “Hometown Hockey”.  Each game broadcast
    will be hosted from a different community rink across Canada, and will
    feature local NHL player profiles, grassroots stories told by our
    hockey broadcast team, and local entertainment features
  • Additional match-ups to air on Sundays on Sportsnet and Sportsnet ONE
  • Exclusive window; no other NHL games airing in that window

Wednesdays – NHL on Sportsnet

  • Nationally-televised games every Wednesday night on Sportsnet
    • Games to feature superstar match-ups, with emphasis on storytelling
    • Doubleheaders on occasion
  • Complemented by US vs. US match-up on Sportsnet ONE
  • Exclusive window; no other NHL games airing during Sportsnet’s live game
    coverage

More Game Broadcasts

  • More than 100 US vs. US match-ups to air nationally on Sportsnet 360 and
    Sportsnet ONE
    • Regular Thursday night home position on Sportsnet 360
  • Rogers to air all 82 regular season games for Vancouver Canucks, Calgary
    Flames, and Edmonton Oilers
    • Includes regional broadcast rights
  • Rogers to air minimum of 53 Toronto Maple Leafs games
    • 40 national; minimum of 13 regional

Specials, Features, Storytelling, and News

  • Seven platforms to deliver Rogers NHL content: TV, Digital, Radio,
    Publishing, Wireless, Cable, Social (additional details to come)
  • Expanded pre-game every Saturday and Sunday on Sportsnet, beginning at 5
    p.m. ET
  • Sportsnet to showcase the NHL every night of the week, with live games,
    Hockey Central, and Connected
    • Hockey Central to air every night; expanded to one hour
    • Hockey Central at Noon continues on Sportsnet Radio Network and
      simulcast on TV
  • 50 features to be produced, profiling the NHL’s top stars
  • Hundreds of grassroots and community features to air during Hometown
    Hockey

About Rogers
Rogers is a leading diversified Canadian communications and media
company.  We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high-speed Internet and telephony services.  Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, and sports entertainment. 
We are publicly traded on the Toronto Stock Exchange (TSX:  RCI.A and
RCI.B) and on the New York Stock Exchange (NYSE: RCI).

SOURCE Rogers Media

Image with caption: “Scott Moore, President of Sportsnet and NHL, Rogers Media, left, Mark Messier, Hall of Fame member and Stanley Cup Champion, center, Gary Bettman, NHL Commissioner, right, during the Rogers NHL Upfront at Mattamy Athletic Centre in Toronto. (CNW Group/Rogers Media)”. Image available at: http://photos.newswire.ca/images/download/20140204_C7577_PHOTO_EN_36260.jpg

PDF available at: http://stream1.newswire.ca/media/2014/02/04/20140204_C7577_DOC_EN_36263.pdf