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Rogers Wireless and Intellione launch truly live traffic reports with io-traffic™

    TORONTO, Jan. 20 /CNW/ - Intellione, the premier traffic information
company that measures speed instantly on virtually all roadways and Rogers
Wireless, Canada's largest wireless carrier, today announced the launch of
io-traffic™. Each second io-traffic collects and aggregates millions of GPS
and mobile phone locations, creates road speeds and then paints a LIVE picture
of traffic conditions in the area. Rogers' 680News will be first radio station
to use this innovative technology in Canada to provide its listeners with the
added value of very timely and accurate traffic reports in the Greater Toronto
    "680News is well established as the prime radio station for accurate
traffic reports. With io-traffic, the moment the traffic speed changes our
listeners will be the first ones to know, which will allow them to map out
their route accordingly and hopefully provide them with some stress relief
when navigating the city streets and highways," said John Hinnen, Vice
President, News, and General Manager, 680News.
    "For traffic reporters, web & map portals, fleet operators and other
consumers of traffic data, io-traffic keeps wheels rolling by delivering
timely, accurate and detailed traffic congestion information on most
roadways," said Intellione's Chief Operating Officer, Willem Galle.
    A government study released in March, 2006, by Canada's Minister of
Transport, Infrastructure and Communities, showed the costs of traffic
congestion to Canadians in urban areas is between $2.3 and $3.7 billion per
year (in 2002 dollar values). The report also states that this is a
conservative estimate as it did not include non-recurrent congestion caused by
random events such as bad weather, accidents and other incidents.
    io- traffic is currently available in the Toronto area with plans to
expand to Ontario cottage country and other major Canadian urban centres. For
more information about io-traffic please visit .
    Click here to see a multimedia demonstration of the io-traffic solution.

    About Rogers Wireless

    Rogers Wireless provides wireless voice and data communications services
across Canada to more than 7.9 million customers under both the Rogers
Wireless and Fido brands. Proven to operate Canada's most reliable wireless
voice and data communications network, Rogers Wireless is Canada's largest
wireless provider and the only carrier operating on the global standard GSM
and highly advanced HSPA technology platforms. In addition to providing
seamless roaming in more than 200 countries/areas with its GSM based services,
Rogers Wireless also provides wireless broadband services across Canada
utilizing its 2.5GHz fixed wireless spectrum. Rogers Wireless is a subsidiary
of Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian
communications and media company. For further information, please visit

    About Intellione

    Intellione's patented system measures traffic on all roadways and within
30 seconds relays live, personalized traffic advice to commuters via mobile
phone and the web or through partners. For mobile marketers, Intellione makes
direct, in-route connections between advertisers and consumers with
easy-to-create and highly effective location-based advertising.