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Rogers Wireless Becomes First North American Carrier to Launch Yahoo! oneSearch™

May 13, 2008

News Releases

    Rogers Wireless and Fido Customers Across Canada Now Enjoy Access to
    Yahoo!'s Award-winning Mobile Search Service

    TORONTO, May 13 /CNW/ - Rogers Wireless, Inc. (TSX:RCI)(NYSE:RCI) and
Yahoo! Inc. (Nasdaq:YHOO) today announced the availability of Yahoo!
oneSearch, Yahoo!'s award-winning mobile search service, to Rogers Wireless
and Fido customers across Canada. With this launch, Rogers becomes the first
North American carrier to bring Yahoo!'s revolutionary mobile search service
and starting point to the mobile Internet directly to its customers. This
announcement builds on the expanded Rogers Communications, Inc. and Yahoo!
multi-year mobile, broadband and PC search agreements announced late last
year.
    "As the leading wireless carrier in Canada, Rogers Wireless continues to
offer the latest innovations today's youth want in mobile technology," said
John Boynton, SVP and Chief Marketing Officer, Rogers Wireless. "Yahoo!'s
revolutionary mobile search service provides our customers easy and instant
access to the latest and greatest Rogers content and all the relevant results
and instant answers to the information they care about anytime and anywhere."
    Yahoo! oneSearch is specifically designed for mobile devices, delivering
relevant results directly in the first screen thereby removing the need for
consumers to navigate through a sea of links to PC Web sites to find the
information they want. Yahoo! oneSearch also gives consumers access to news,
financial information, weather conditions, Flickr photos, Web images, as well
as Web and Mobile Web sites. Yahoo! oneSearch also makes it easy for Rogers
customers to shop in a catalogue of thousands of ring tunes, hundreds of
games, the hottest graphics and more content which will be made available in
the search results. Together, Rogers and Yahoo! are enhancing the search
experience for consumers on mobile phones.
    "Yahoo! revolutionized mobile search by developing Yahoo! oneSearch from
the ground up - focusing on delivering consumers answers, not just Web links
and further driving adoption of the mobile Internet," said Bruce Stewart,
Vice-President and General Manager, Connected Life Americas, Yahoo! Inc.
"Rogers is very forward thinking in delivering compelling and innovative
mobile services to their customers. With their deployment of Yahoo! oneSearch,
Rogers has led the way in mobile search in Canada and has again delivered upon
its goal to meet consumer demand for compelling mobile services. In just over
a year, we have signed 29 Yahoo! oneSearch partnerships with carriers across
the globe, including Rogers, covering more than 600 million consumers under
contract."

    About Yahoo!

    Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo! is focused on powering its
communities of users, advertisers, publishers, and developers by creating
indispensable experiences built on trust. Yahoo! is headquartered in
Sunnyvale, California.
    For more on Yahoo!'s mobile news please visit
http://mobile.yahoo.com/newsroom.

    About Rogers Wireless

    Rogers Wireless provides wireless voice and data communications services
across Canada to more than 7.4 million customers under both the Rogers
Wireless and Fido brands. Proven to operate Canada's most reliable wireless
voice and data communications network, Rogers Wireless is Canada's largest
wireless provider and the only carrier operating on the global standard GSM
and highly advanced HSPA technology platforms. In addition to providing
seamless roaming in more than 200 countries/areas with its GSM based services,
Rogers Wireless also provides wireless broadband services across Canada
utilizing its 2.5GHz fixed wireless spectrum. The company is a subsidiary of
Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian
communications and media company. For further information, please visit
www.rogers.com

    Yahoo!, Yahoo! oneSearch, and the Yahoo! logo are trademarks and/or
registered trademarks of Yahoo! Inc. All other names are trademarks and/or
registered trademarks of their respective owners.