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Rogers Wireless first to offer its customers an easy way to recycle their wireless devices

February 27, 2007

News Releases

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    Select Rogers Wireless devices now sold with postage-paid recycling
    envelope

    TORONTO, Feb. 27 /CNW/ - The Canadian Association of Food Banks (CAFB) in
partnership with national sponsor Rogers Wireless, announce for the first time
in Canada, that select Rogers Wireless devices will now be sold with
postage-paid recycling envelopes in each box.
    The Phones-for-Food program began in 2003 as an initiative by the
Canadian Association of Food Banks in order to alleviate hunger and divert
waste from landfill sites. Since its inception, over $300,000 has been
generated for food banks across the country. One wireless device, depending on
its age and condition, can be worth $2-$5 when donated, which is the
equivalent to a jar of peanut butter or one carton of milk.
    "Last year in Canada more than 750,000 people accessed a food bank in one
single month," said Charles Seiden, Executive Director of the Canadian
Association of Food Banks. "We rely heavily on programs like Phones-for-Food
to help local food banks purchase food and staples. This would not be possible
without the support of Rogers Wireless who has truly been a leader in finding
an easy and convenient way for its customers to donate their old wireless
devices by including a new postage-paid recycling envelope with all new
purchases."
    "Rogers is thrilled to be the first Wireless provider in Canada to offer
a postage-paid recycling bag in select new wireless device sales," said Sanae
Takahashi, Vice-President, Consumer Marketing, for Rogers Wireless. "We
understand how important it is to recycle used wireless devices and divert
e-waste from landfill and we encourage all our customers to get involved and
make a donation. Our food banks and our environment need our help, and now
Rogers Wireless customers have the ability to make a difference by recycling
their old devices."
    "The Phones-For-Food program is a great example of corporate citizenship
and environmental leadership," said Environment Minister Laurel Broten, who
attended the launch of the program. "I want to congratulate Rogers and the
Canadian Association of Food Banks for working together to keep e-waste out of
Ontario's landfills, for ensuring that these phones are recycled in an
environmentally responsible way, and for helping people in need in our
communities."

    Donations can be made two easy ways:1.  Postage-paid recycling envelopes are now included in box with select
        new wireless device sales for Motorola, Nokia, Sony Ericsson, and
        Samsung. Existing wireless customers can visit www.phonesforfood.com
        and download a postage-paid mailing label.

    2.  Donation boxes are available across the country at 1000 Rogers
        Wireless and Rogers Video locations. A list of all participating
        locations is available on www.phonesforfood.comFor more information about Phones-for-Food, visit www.phonesforfood.com

    ABOUT THE CANADIAN ASSOCIATION OF FOOD BANKS:
    ---------------------------------------------
    Founded in 1985, the Canadian Association of Food Banks (CAFB) is a
national umbrella organization representing a network of regional and
community food banks, including provincial associations and food distribution
centres. CAFB is the voice of food banks in Canada, with members and their
agencies serving approximately 90 per cent of people relying on emergency food
programs nation-wide. CAFB operates the National Food Sharing System,
coordinating the shipment of food donations through voluntary transport to
food banks across the country. In addition to food received from the CAFB,
food bank members distribute an estimated 150 million pounds of food per year
to the less fortunate in their communities. In March 2006, more than 750,000
different people accessed food banks, 41% of which were children. While CAFB
provides food daily for people in need, its ultimate goal is a hunger-free
Canada.

    ABOUT ROGERS:
    -------------
    Rogers Wireless Inc. is Canada's largest wireless voice and data
communications services provider with offices in Canadian cities across the
country, more than 6.7 million customers, and two powerful brands: Rogers
Wireless and Fido. Rogers Wireless, which operates Canada's largest and
clearest integrated wireless voice and data network, providing advanced voice
and wireless data solutions to customers from coast to coast, is Canada's only
carrier operating on the GSM/GPRS technology platform, the world standard for
wireless communications technology and the only technology that enables
roaming around the world in over 180 countries.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/



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