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Rogers Wireless introduces the sleek LG VU with touch screen technology

March 27, 2008

News Releases


    TORONTO, March 27 /CNW/ - Rogers Wireless and LG Electronics officially
unveiled today the much anticipated LG VU at a special event in Toronto. The
sleek and chic phone, available exclusively at Rogers Wireless at the
beginning of May, is one of the most sophisticated and advanced phones LG has
ever brought to the Canadian market. Incorporating cutting-edge technology
into a stylish handset, the LG VU features a touch screen and a virtual QWERTY
    "As the leading wireless carrier in the country, Rogers Wireless prides
itself on offering our customers the latest innovations and best selection of
handsets," said John Boynton, SVP and Chief Marketing Officer, Rogers
Wireless. "The perfect mix of design and technology powered by our 3G
high-speed network, makes the LG VU a truly formidable device for gadget
enthusiasts and style lovers alike."
    The LG VU offers cutting edge technology at the touch of a fingertip.
With the large touch enabled widescreen and full HTML browsing on Rogers
Wireless' HSPA (High Speed Packet Access) network, the LG VU boasts a 2 mega
pixel camera with auto focus, a music player that supports up to 4 GB of music
and Instant Messaging made easy with the virtual QWERTY touchpad.
    "LG Canada is excited about the launch of the LG VU to Rogers' customers
who place great importance on leading edge style and technology," said
Andrew Barrett, Vice President, Marketing, LG Electronics Canada. "With the
LG VU we have completely unbuttoned a cellphone so Canadians can touch, stroke
or glide their way through all of its innovative features."The LG VU also features:

      -  Access to Rogers Vision services:
         - Video on Demand
         - Radio on Demand
         - Mobile TV
         - High Speed Music Downloads from Rogers MusicStore
      -  E-mail Clients: Rogers Yahoo! Mail, Yahoo! Mail and Windows Live
      -  Quad Band Operation 850/900/1800/1900 MHz GSM and 850/1900 MHz HSPA
      -  GSM/GPRS/EDGE/HSPA and is capable of supporting 7.2 Mbps for high
         speed HSPA data connectivityThe LG VU will be available exclusively at Rogers Wireless in early May

    About Rogers Wireless

    Rogers Wireless provides wireless voice and data communications services
across Canada to more than 7.3 million customers under both the Rogers
Wireless and Fido brands. Proven to operate Canada's most reliable wireless
voice and data communications network, Rogers Wireless is Canada's largest
wireless provider and the only carrier operating on the global standard GSM
and highly advanced HSPA technology platforms. In addition to providing
seamless roaming in more than 200 countries with its GSM based services,
Rogers Wireless also provides wireless broadband services across Canada
utilizing its 2.5GHz fixed wireless spectrum. The company is a subsidiary of
Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian
communications and media company. For further information, please visit

    About LG Electronics, Inc.

    LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, home appliances and mobile communications,
employing more than 82,000 people working in 114 operations including
82 subsidiaries around the world. With 2007 global sales of USD $44 billion,
LG is comprised of four business units - Mobile Communications, Digital
Appliance, Digital Display and Digital Media. LG is the world's leading
producer of mobile handsets, flat panel TVs, air conditioners, front-loading
washing machines, optical storage products, DVD players and home theater
systems. LG Electronics Canada has offices in Toronto and Vancouver. LG
Electronics Canada is focused on delivering award-winning products known for
blending style and technology. These innovative products include cell phones,
flat screen TVs, laptop computers and digital appliances. For more information
please visit

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
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