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Rogers Wireless launches "Talking Cellphone" for customers with vision loss


    TORONTO, May 8 /CNW/ - Rogers Wireless today announced the launch of the
Nokia 6682RVI, equipped with screen reading software to make it accessible for
customers with vision loss.
    The Nokia 6682RVI, equipped with Nuance TALKS™ software from Nuance
Communications (NASDAQ: NUAN) gives consumers with vision loss equal and
independent access to many of today's advanced wireless features and services.
Nuance TALKS essentially turns the Nokia 6682RVI handset into a "talking
phone" by converting menus, instructions and content displayed on the screen
into audio output through its internal speaker, or an optional wired or
Bluetooth headset.
    According to Statistics Canada, there are more than 600,000 Canadians
living with significant vision loss. Current projections indicate that with
our aging population, this number will increase dramatically over the next ten
years. Nuance TALKS allows these customers to be more wirelessly connected
since audible cues provide access to the services available on the phone.
    "As Canada's largest wireless carrier, Rogers Wireless continues to offer
the latest innovations in mobile communications. The 6682RVI levels the mobile
playing field by giving our customers with vision loss the ability to
independently access and interact with some of the most advanced wireless
features and services available today," said John Boynton, SVP & Chief
Marketing Officer, Rogers Wireless.
    "CNIB applauds Rogers for its leadership in creating an accessible cell
phone," commented Jim Sanders, CNIB President & CEO. "Technology holds great
potential in increasing independence for people with vision loss; however this
potential is only realized if a product is accessible.
    Devices like this are invaluable for anyone, particularly seniors, who
experience difficulty reading small print."
    "We are pleased to be working with Rogers Wireless and the CNIB on such
an important initiative," said Paul Chapple, General Manager, Nokia Canada.
"As a mobile phone manufacturer, we are committed to always keeping our
customers connected, be it with friends, family or loved ones. A mobile phone
that is accessible to consumers with vision loss is an important part of this
commitment."With Nuance TALKS and the Nokia 6682RVI, customers can:

    -   With audio feedback, send and receive emails and text messages
    -   Customize phone settings and profiles according to personal
        preferences
    -   Monitor status indicators for battery, network, etc.
    -   Manage call logs and personal phone directory
    -   Use calendar, notes, (Increase/decrease volume of voice synthesizer)
    -   Increase/decrease speaking rate
    -   Available in English and FrenchThe Nokia 6682RVI is ONLY available on rogers.com/visuallyimpaired for
$199.00 with a three year term or by calling 1-888-764-3772 or 1-888-ROGERS-2.

    About Rogers Wireless

    Rogers Wireless Inc. is Canada's largest wireless voice and data
communications services provider with offices in Canadian cities across the
country, more than 6.9 million customers, and two powerful brands: Rogers
Wireless and Fido. Rogers Wireless, which operates Canada's largest and most
reliable integrated wireless voice and data network, providing advanced voice
and wireless data solutions to customers from coast to coast, is Canada's only
carrier operating on the GSM/GPRS technology platform, the world standard for
wireless communications technology and the only technology that enables
roaming around the world in over 180 countries. The company is a subsidiary of
Rogers Communications Inc. (TSX: RCI; NYSE: RG), a diversified Canadian
communications and media company. For further information, please visit
www.rogers.com.

    About CNIB

    CNIB is a nationwide, community-based, registered charity committed to
research, public education and the vision health of all Canadians. CNIB
provides the services and support necessary to enjoy a good quality of life
while living with vision loss.
    Founded in 1918, CNIB reaches out to communities across the country,
offering access to training, innovative consumer products and peer support
programs, as well as alternative format newspapers and magazines, and braille
and talking books from its library. To find out more visit www.cnib.ca or call
1-800-563-2642.

    About Nokia

    Nokia is a world leader in mobile communications, driving the growth and
sustainability of the broader mobility industry. Nokia connects people to each
other and the information that matters to them with easy-to-use and innovative
products like mobile phones, devices and solutions for imaging, games, media
and businesses. Nokia provides equipment, solutions and services for network
operators and corporations. www.nokia.ca.