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Ryder Hesjedal, Canada's Premier Pro Cyclist, will Race the 2010 SPORTSNET.CA Queen's Park Grand Prix

TORONTO, Aug. 19 /CNW/ – Race organizer and producer Hello Vélo (,
Toronto’s premier performance cycling boutique, today announced that
Canadian professional cyclist Ryder Hesjedal has agreed to race in the
2010 SPORTSNET.CA Queen’s Park Grand Prix on September 19, 2010. 

Victoria B.C. native Ryder Hesjedal is currently ranked 11th
in the world by the UCI. He finished 7th in the 2010 Tour de
France, the best result by a Canadian since Steve Bauer placed 4th
in 1988.

“His presence will ensure a fantastic race, elevating the competition,
drawing other pros to the race and at the same time generating
excitement among fans for the sport of cycling,” said Paul Parker, owner
of Hello Vélo. Claude Galipeau, SVP & GM, Digital Media, Rogers Media
continued, “We’re elated that Ryder has agreed to race in this year’s
Queen’s Park Grand Prix.”

“I love racing in Canada and seeing the enthusiasm of Canadian fans,”
said Ryder Hesjedal. “I hope by racing in this year’s Queen’s Park Grand
Prix I can be an inspiration to young cyclists to take up the sport and
for me that would be the best result of all.”

The SPORTSNET.CA Queen’s Park Grand Prix will feature three distinct
races on the roads circling Queen’s Park in Toronto. The first race will
be a 45 minute Master’s Open Race for amateur men, followed by a 60 km
Women’s Elite Race and an 85 km Men’s Pro Am Race, the premier race
attracting world class cyclists.

The ProAm race is open to male Senior 1 UCI-carded individuals with
Senior 2 racers also eligible to participate if part of an S1 team. With
a total estimated purse of $5,000 the field will be limited to 110
racers with priority positions being offered to teams. The ProAm will be
80 kilometers in length including a 2 lap neutral start. 

The Queen’s Park Grand Prix is on the Web, Facebook and Twitter.

About Hello Vélo
Hello Vélo has become Toronto’s top
performance cycling boutique attracting riders from across Toronto and
the province who appreciate Hello Vélo’s focus on providing the optimum
riding experience for cyclists of all types. The philosophy of “riding
beautifully” is embodied in custom fitting using the state of the art
Retül system. Hello Vélo offers unique services including mechanic
classes, training seminars and indoor cycling classes.

About Rogers Media
Rogers Media Inc., a division of Rogers
Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting
and Rogers Publishing. Rogers Broadcasting has 53 AM and FM radio
stations across Canada. Television properties include 5 Citytv stations
as well as five OMNI multicultural television stations, Rogers Sportsnet
and Sportsnet ONE, and the Shopping Channel, a televised and Internet
shopping service. Rogers Publishing produces many well-known consumer
magazines such as Maclean’s, Chatelaine, Flare, L’actualité and Canadian
Business, and is the leading publisher of a number of industry, medical
and financial publications. All media properties are integrated with
their own popular web sites. Rogers Media also owns The Toronto Blue
Jays Baseball Club and Rogers Centre, a year-round sports and
entertainment facility.