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Samsung Announces the Samsung Focus™, With Windows® Phone 7

Allows users to see everything that matters most without lifting a
finger

MISSISSAUGA, ON, Oct. 11 /CNW/ – Samsung Electronics Canada, the leading
supplier of mobile phones in the Canadian marketplace, announced today
the release of the Samsung Focus, offering consumers leading edge
design and hardware features, combined with completely new operating
system from Microsoft – Windows Phone 7.

The super lightweight Focus comes equipped with Samsung’s famed 4-inch
Super AMOLED display, which offers unparalleled picture quality (even
in the harshest lighting conditions) and smudge and scratch resistant
technology. It is powered by a 1GHz processor, contains 8GB of internal
memory, expandable by 32GB micro SD and comes with a 5MP (Mega Pixel)
camera with flash, capable of capturing high resolution video and
images while also offering superior battery utilization.

“The Samsung Focus smartphone offers Canadian consumers an extraordinary
multimedia mobile experience through one of the most clever user
interfaces,” said, Paul Brannen, vice president, Samsung Mobile Canada.
“And what better way to maximize the Focus’ distinct entertainment,
gaming, video and business functions than Samsung’s famed 4-inch Super
AMOLED display, the highest picture quality in the category.”

Based on Windows Phone 7, the Focus offers a completely redesigned user
interface (UI) as well as applications such as Music Hub, People Hub,
Office Hub and the ability to play games with Xbox LIVE.

“Smartphone customers are excited to experience their video
entertainment, information and communication connections like never
before anytime, anywhere,” says Raj Doshi, Vice President, Mobile
Products, Rogers Communications Inc., “Rogers is proud to bring
the exclusive new Samsung Focus, featuring Windows Phone 7, to
customers looking for the best high-quality entertainment viewing on
the best mobile screen and enhanced productivity on Canada’s reliable
network.”

Samsung Focus will be available exclusively from RogersPricing and availability details will be announced at a later date.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning digital
consumer electronics, information systems, telecommunications and home
appliance products. SECA upholds Samsung’s mission to provide consumers
with innovative digital convergence products that possess exceptional
technology, quality, features, performance and value.

Samsung has been a global TOP sponsor of the Olympic Games since 1998
and has been a presenting sponsor of the Olympic Torch Relay from 2004
to 2008.  Also through Samsung’s Four Seasons of Hope charity, Samsung
helps athletes and celebrities raise funds for their respective
charities, including the Wayne Gretzky Foundation in Canada.  Samsung
is also a proud sponsor of Hockey Canada.

For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864), and for more information, please visit www.samsung.com.

About Windows Phone 7

Windows Phone 7 is a different kind of phone designed to bring together
what you care about most.  It’s a phone that finds information and
presents it at the right time, making it glanceable.  A phone that
organizes what you love so finding those things is easier and faster. 
Windows Phone 7 simplifies basic every-day tasks – like managing email
or taking and sharing pictures – so you can do more in fewer steps. 
With Windows Phone 7, the things that matter most like people, such as
games, music and video, photos and office productivity are organized
through integrated experiences known as Hubs and fuelled by the rich
experiences of Xbox LIVE, Zune, Bing, and Office.