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School’s out for summer! New survey of Canadian parents finds that children spend more time on devices during the summer

July 2, 2019

News Releases
7 in 10 want to be able to control, monitor or pause their kids’ time online

Rogers new Ignite WiFi Hub allows parents to manage how much time is spent online with unprecedented visibility and control over the home Wi-Fi network from anywhere, on any device

Toronto, Ontario (July 2, 2019) — With the start of summer, a new survey of Canadian parents found that 55 percent* believe that children spend more time online during the summer and 72* percent would like to be able to control, monitor or pause their children’s online time. Rogers new Ignite WiFiTM Hub offers a personalized Wi-Fi experience with a simple digital dashboard for customers to manage their home Wi-Fi network, set parental controls and even pause devices during dinner or bedtime. It also gives parents the ability to see who’s connected and set up Active Time Limit that allows them to allocate specific times children can use Wi-Fi and receive notifications once usage reaches its limit. Bedtime Mode helps settle nighttime routines with the option to schedule sleep and wake times for devices on weekday and weekends. “As more Canadian families increase the number of connected devices in their homes, we want to help them manage and simplify their Wi-Fi experience with features that benefit the whole family,” said Eric Bruno – SVP, 5G, Content and Connected Home Products. “Ignite WiFi Hub gives customers visibility and control over their family’s usage and is another way that we’re making the connected home simple, powerful and personal.” Among Canadian homes with Internet service, 52 percent± have five or more connected devices with 74 percent± of Canadians spending at least three or four hours online each day. As usage grows, healthy Wi-Fi habits are important not only with children but with adults. Rogers commissioned a survey of 800 Canadian residents and found that 57 percent* of the Canadian population aged 18-54 think that being online takes away from quality time with their family or significant other and 79 percent* agree seeing who is on their home Wi-Fi network would be helpful. Features of the Rogers new Ignite WiFi Hub include:
  • Personalize Wi-Fi: Customized profiles for everyone in the home, family and guests
  • Stay in the know: See who’s online at home at a glance.
  • Protect loved ones: Easy Parental Controls and Protected Browsing for added peace of mind
  • Never forget the Wi-Fi password: Quickly check or update the password from anywhere
  • Restart remotely: Restart the modem right from the mobile app
Ignite WiFi Hub is exclusive to Ignite bundles and is available in Ontario and Newfoundland with New Brunswick coming soon through the Apple App Store or Google Play Store. To learn more, visit Rogers.com. *Online survey conducted by Maru/Matchbox® on behalf of Rogers Communications among nationally representative Canadian population aged 18-54, June 2019 (n=803). The margin of error for a comparable probability-based random sample of the same size is +/- 3.5%, 19 times out of 20. ±Online survey conducted by The Strategic Counsel on behalf of the Canadian Internet Registration Authority, March 2018 (n=1,203). The margin of error for a comparable probability-based random sample of the same size is +/- 2.8%, 19 times out of 20.   About Rogers Rogers is a leading diversified Canadian communications and media company. We are Canada’s largest provider of wireless voice and data communications services and one of Canada’s leading providers of cable television, high-speed Internet and telephony services to consumers and businesses. Through Rogers Media, we are engaged in radio and television broadcasting, sports, televised and online shopping, and digital media. Our shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). SOURCE Rogers Communications Canada Inc. – English For further information: media@rci.rogers.com, 647-747-5118