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Scotiabank Hockey Day in Canada Audience Grows for Fourth Consecutive Year, Reaching 9.6 Million Canadians

Feb 11, 2019

– 1 in 4 Canadians tuned in to the 12.5-hour marathon broadcast on Sportsnet, Citytv and CBC –
– Game between Toronto Maple Leafs vs. Montreal Canadiens was the most watched program in Canada on Saturday –

TORONTO (February 11, 2019) “Hockey captures the essence of Canadian experience…In a land so inescapably and inhospitably cold, hockey is the chance of life.” These words from famous Canadian writer Stephen Leacock rang particularly true this past Saturday with the broadcast of the 19th annual Scotiabank Hockey Day in Canada. Airing live from Swift Current, SK in temperatures that dipped as low as -30° C, the 12.5-hour broadcast reached a total of 9.6 million Canadians on Sportsnet, Sportsnet ONE, Sportsnet 360, Citytv and CBC. This represents a 5% increase from the 2018 marathon broadcast.

“Scotiabank Hockey Day in Canada is one of the marquee events in the hockey calendar,” said Rob Corte, Vice-President, Sportsnet & NHL Productions. “It has become a much-anticipated tradition for Canadians coast-to-coast, with this year’s broadcast being particularly emotional, focusing on the theme of courage. Sportsnet, along with our great partners at Scotiabank, could not be more thankful to the local organizing committee and the city of Swift Current. The community lives and breathes hockey and their support and passion was tremendous from start to finish. Swift Current offered the perfect setting to inspire Canadians who tuned in from across the nation.”

Additional key audience highlights of the 2019 Scotiabank Hockey Day in Canada include:

  • The game between the Toronto Maple Leafs @ Montreal Canadiens was the most-watched program in Canada on Saturday with an average minute audience of 2 million viewers.
  • Highlighted by stories of courage, the average minute audience for the Celebrating the Game pre-show was up 32% year over year.
  • Saturday’s broadcast marked the fourth consecutive year of audience growth for Scotiabank Hockey Day in Canada.

Source: Numeris; Feb. 9, 2019; AMA & Reach; SN/City/CBC (RSPN Total); Total Canada.

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Sportsnet is Canada’s #1 sports media brand. Uniting Canadians through sport, Sportsnet’s multimedia offerings include Sportsnet (consisting of 4 regional channels: East, Ontario, West, and Pacific), Sportsnet ONE, Sportsnet 360, Sportsnet World, the Sportsnet Radio Network, Sportsnet.ca, Sportsnet NOW, the Sportsnet app, and podcasts. Sportsnet is the official Canadian NHL national multiplatform rights holder, and is the regional broadcaster for the Vancouver Canucks, Calgary Flames, Edmonton Oilers, and Toronto Maple Leafs. Sportsnet also has extensive coverage of the Blue Jays, as well as NBA, MLB, Grand Slam of Curling, Rogers Cup, CHL, WWE, Premier League, and FA Cup. Sportsnet is part of Rogers Media, which is a subsidiary of Rogers Communications Inc. (TSX, NYSE: RCI). Visit Sportsnet.ca.