Scotiabank Hockey Day in Canada Captivates National Audience on Saturday, Reaching 9.1 Million Viewers
TORONTO (January 22, 2018) Canadians just can’t get enough hockey as illustrated by the 18th annual Scotiabank Hockey Day in Canada. Broadcast live from Corner Brook, NL on Saturday, the broadcast was watched by 1 in 4 Canadians – reaching a total of 9.1 million viewers. Starting with a two-hour pre-game show focused on celebrating the heroes of the game, the 12.5-hour broadcast featured four games which included all seven Canadian teams across three channels (Sportsnet, City, CBC).
“It was something special,” said Scott Moore, President, Sportsnet & NHL Properties, Rogers Media. “The city of Corner Brook was in a state of emergency just a few days before we arrived. To witness first-hand how this community pulled together, volunteered their time, and worked incredibly long hours was truly inspiring. I think Corner Brook left an indelible impression on the rest of Canada with its beauty, history and hospitality.”
“Scotiabank Hockey Day in Canada in Corner Brook was a true celebration of hockey and community,” said Clinton Braganza, Senior Vice President, Canadian Banking Marketing at Scotiabank. “Together with our partners at Sportsnet, we were able to bring Scotiabank’s love for Canada’s favourite game to fans from coast-to-coast and celebrate us reaching the important milestone of supporting one million kids and counting through our support of community hockey.”
Additional key audience highlights of the 2018 Scotiabank Hockey Day in Canada include:
- Average minute audience of 23 million Canadians marking a 7% increase over the 2017 edition and up 21% from 2016’s marathon telecast.
- The first Hockey Night in Canada game between the Toronto Maple Leafs @ Ottawa Senators was the most-watched game of the day with an average minute audience of 54 million viewers. It was also the most-watched program in all of Canada on Saturday.
- Sportsnet was the most-watched specialty network in Canada on Saturday with an audience share of 5.3 for the day.
Source: Numeris; Jan 20, 2018; AMA & Reach; SN/City/CBC (RSPN Total); Total Canada.
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