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SHOP 'TIL YOU DROP! LOULOU celebrates fall fashion with 30 days of extreme discounts and shopping

Second-annual block party transforms Toronto’s Bloor St. and
Montreal’s Ste. Catherine St. for a fun-filled night of retail
discounts, food and drink, giveaways—plus online deals and more

TORONTO AND MONTREAL, Sept. 9 /CNW/ – Attention shoppers! The success of
LOULOU’s 2009 block party program was undeniable—and we’ve made it even
bigger and better this year with deals of up to 45% off!

SHOP ‘TIL YOU DROP, an integrated shopping extravaganza from LOULOU
magazine and, is online now and goes live on the
streets of Toronto and Montreal on Sept. 29 and Sept. 30 respectively.

A national online celebration

for all the details—and to get started on great deals!

In effect until Oct. 8, SHOP ‘TIL YOU DROP offers exclusive daily VIP
web deals on the latest fall fashion, shoes, handbags, jewelry and
makeup—redeemable at stores across Canada. Plus, Kraft Thinsations is
also offering a contest with a $5,000 shopping spree grand prize.

Deep discounts at some of Canada’s favourite stores

During the Toronto and Montreal events, retail partners (including
BCBGMAXAZRIA, Jacob, Jean Coutu, Joe Fresh Style (in special pop-up
stores), Rogers and Winners) are offering the public substantial
discounts on NEW fall merchandise or gift with purchase.  In Toronto,
the party takes place on Bloor St. between Avenue Road and Yonge St. and
in Yorkville. Rogers Media’s Citytv will also be on the scene to cover
the festivities.

In Montreal, the celebration is on Ste. Catherine St. between Mountain
St. and McGill College Avenue.

In both cities, inside the stores, there will be refreshments,
samplings, demos, prizes, gift bags and entertainment. Other sponsors
will also open their doors to offer fabulous savings, too.

An annual event

“Our readers across the country loved our 2009 block party so much, we
just had to make it an annual event,” says LOULOU publisher Marie-José
Desmarais. “Just like us, our readers are passionate about shopping, and
SHOP ‘TIL YOU DROP is an exciting extension of our mandate at LOULOU to
help our readers get great deals on the hottest fashions and the latest

There are even after-parties in both cities: Shoppers are invited to
rest their feet and show off all the great fashions they scored at Ciao
restaurant in Toronto’s Yorkville and Camp Restaurant-Bar on Montreal’s
Crescent St.

Last year, thousands of eager shoppers participated in the block parties
and online offerings, and the English and French websites received
almost a million page views.

Many thanks to our sponsors:

Gold: BCBGMAXAZRIA, Brookside, Jacob, Jean Coutu, Joe Fresh,
Rimmel, Rogers, Thinsations, Winners
Silver: Banana Republic,
CityTV, Gap, Old Navy, Over the Rainbow, Puma, Town shoes
Breakfast Television, CAMP Restaurant-Bar, Ciao Wine Bar, CityLine,
CityNews, Conair, Eska, John Frieda, Urb’nlili

About LOULOU magazine and

Launched in 2004, LOULOU is Canada’s Shopping Expert. Packed with
expert advice, amazing deals and unique finds, LOULOU delivers the
hottest fashion, beauty and lifestyle buys on the Canadian market—with
complete purchasing information for every item featured. With editions
in English and French, LOULOU is the perfect accessory for Canadian
shoppers coast-to-coast. For further information about LOULOU magazine,
visit LOULOU is published by Rogers Publishing
Limited (TSX: RCI; NYSE:RG), a division of Rogers Media Inc. For further
information about the Rogers group of companies, visit