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SHOP 'TIL YOU DROP! LOULOU celebrates fall fashion with 30 days of extreme discounts and shopping

September 24, 2010

News Releases

Second-annual block party transforms Toronto’s Bloor St. and
Montreal’s Ste. Catherine St. for a fun-filled night of retail
discounts, food and drink, giveaways-plus online deals and more

TORONTO AND MONTREAL, Sept. 24 /CNW Telbec/ – Attention shoppers! The
success of LOULOU’s 2009 block party program was undeniable—and we’ve
made it even bigger and better this year with deals of up to 45% off! SHOP
‘TIL YOU DROP, an integrated shopping extravaganza from LOULOU magazine
and louloumagazine.com, is online now and goes live on the streets of
Toronto and Montreal on Sept. 29 and Sept. 30 respectively.

A national online celebration
Visit: http://www.loulouextremeshopping.com
for all the details—and to get started on great deals!  

In effect until Oct. 8, SHOP ‘TIL YOU DROP offers exclusive daily VIP
web deals on the latest fall fashion, shoes, handbags, jewelry and
makeup—redeemable at stores across Canada. Plus, Kraft Thinsations is
also offering a contest with a total of four $2500 shopping sprees in
Toronto. 

Deep discounts at some of Canada’s favourite stores

During the Toronto and Montreal events, retail partners (including
BCBGMAXAZRIA, Jacob, Jean Coutu, Joe Fresh Style (in special pop-up
stores), Rogers and Winners) are offering the public substantial
discounts on NEW fall merchandise or gift with purchase.  In Toronto,
the party takes place on Bloor St. between Avenue Road and Yonge St. and
in Yorkville. Rogers Media’s Citytv will also be on the scene to cover
the festivities.   In Montreal, the celebration is on Ste. Catherine St.
between Mountain St. and McGill College Avenue. In both cities, inside
the stores, there will be refreshments, samplings, demos, prizes, gift
bags and entertainment. Other sponsors will also open their doors to
offer fabulous savings, too.  

An annual event
“Our readers across the country loved
our 2009 block party so much, we just had to make it an annual event,”
says LOULOU publisher Marie-José Desmarais. “Just like us, our readers
are passionate about shopping, and SHOP ‘TIL YOU DROP is an exciting
extension of our mandate at LOULOU to help our readers get great deals
on the hottest fashions and the latest looks.” There are even
after-parties in both cities: Shoppers are invited to rest their feet
and show off all the great fashions they scored at Ciao restaurant in
Toronto’s Yorkville and Camp Restaurant-Bar on Montreal’s Crescent St.

Last year, thousands of eager shoppers participated in the block parties
and online offerings, and the English and French websites received
almost a million page views.

Many thanks to our sponsors:
Gold:
BCBGMAXAZRIA, Brookside,
Jacob, Jean Coutu, Joe Fresh, Rimmel, Rogers, Thinsations, Winners
Silver:
Banana Republic, CityTV, Gap, Old Navy, Over the Rainbow,
Puma, Town shoes
Sponsors: Breakfast Television, CAMP
Restaurant-Bar, Ciao Wine Bar, CityLine, CityNews, Conair, Eska,
John Frieda, Urb’nlili

About LOULOU magazine and louloumagazine.com
Launched in
2004, LOULOU is Canada’s Shopping Expert. Packed with expert
advice, amazing deals and unique finds, LOULOU delivers the hottest
fashion, beauty and lifestyle buys on the Canadian market—with complete
purchasing information for every item featured. With editions in English
and French, LOULOU is the perfect accessory for Canadian shoppers
coast-to-coast. For further information about LOULOU magazine, visit
louloumagazine.com. LOULOU is published by Rogers Publishing Limited
(TSX: RCI; NYSE:RG), a division of Rogers Media Inc. For further
information about the Rogers group of companies, visit rogers.com.