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Shop 'Til You Drop—whether you're in Montreal, Vancouver, Toronto—or anywhere else in Canada!

LOULOU magazine and partner MasterCard invite readers to take part in
the ultimate retail therapy with multi-retail shopping parties and
amazing online deals

TORONTO/MONTREAL/VANCOUVER, Sept. 13, 2011 /CNW/ – Mark your calendars,
shoppers! The LOULOU annual Shop ‘Til You Drop extravaganza is back for a third year in a row, and is bigger than
ever, with three locations: Toronto (Sept. 21), Montreal (Sept. 22),
and for the first time ever, Vancouver/Burnaby (Oct. 6). The block
parties will transform Toronto’s Bloor St., Montreal’s Ste-Catherine
St. and Burnaby’s Metropolis Mall for fun-filled nights of retail
discounts (up to 30%!) with food and drink, entertainment, makeovers,
giveaways, goodie bags, makeup application, fashion advice,
contests—plus online deals and more.
It’s all in the name of celebrating fresh fashion finds for the new
season! Join the party and experience some of the best retail therapy
ever. You must RSVP for each event in order to attend! To find out
more, check out the September issue of LOULOU. To RSVP, visit

For shoppers outside Montreal, Vancouver and Toronto, features amazing daily deals until Oct. 3 with the same great Canadian
retailers participating as at the Shop Drop events. With partner
MasterCard, they include—but are not limited to—Winners, BCBGMaxAzria,
Jacob, Banana Republic and Sephora.
“We know our readers across the country absolutely love to shop, so
naturally we want to give them the ultimate shopping experience,” says LOULOU publisher Marie-José Desmarais. “Shop ‘Til You Drop not only entails
special deals from our fantastic retail sponsors, it offers practical
fashion and trend advice from our LOULOU shopping experts—and an evening of fun, retail therapy!”
As official partner, MasterCard is giving its cardholders greater
discounts at stores across Canada throughout September (visit, and offering VIP activities and bonus experiences at the shopping
“MasterCard is excited to help bring this priceless shopping experience
to three of Canada’s fashion capitals,” says Lilian Tomovich, Head of
Marketing, MasterCard Canada. “We’re thrilled to be working with LOULOU
to offer exclusive deals and discounts to MasterCard cardholders across
the country.”

  • In Toronto (Sept. 21, 5 pm to 9 pm), the action takes place on Bloor St. between
    Avenue Rd. and Yonge St. Juno-award-winner LIGHTS will perform at 7 pm at Sephora. LOULOU’s content director Julia Cyboran, style editor Claude Laframboise market
    editor Liv Judd and beauty editor Joanie Pietracupa will be on hand at
    various locations to give fashion presentations—like how to walk in
    heels! PLUS crews from CityNews and CityLine will be there to capture all the action!
  • In Montreal (Sept. 22, 5 pm to 9 pm), Shop ‘Til You Drop will take place on
    Ste-Catherine St. between Mountain St. and University St. LOULOU
    spokesperson and TV personality Anne-Marie Withenshaw will be on site
    to give fashion advice and talk trends—along with LOULOU’s content
    director Julia Cyboran, style editor Claude Laframboise and market
    editor Liv Judd. Plus, Juno-award-winner LIGHTS will perform at BCBG at 7 pm.
  • In Vancouver (Oct. 6, 6 pm to 9 pm), the second-largest mall in the country,
    Metropolis at Metrotown, is rolling out the red carpet for its shoppers
    with deluxe swag bags for its first 250 guests and special
    presentations on Fall trends with LOULOU style editor Claude
    and market editor Liv Judd — and more!

Participating sponsors are: MasterCard, All Things Jill, Banana Republic, Bar à Ongles Allure,
BCBGMaxAzria, Café Republique, Cake Beauty, Claudia Accessories, Dace,
Danier, Dynamite, Degree Women, Esprit, Forever XXI, Foxy Originals,
French Connection, Fruits & Passion La Societé, GAP, Indigo, Jacob,
Kellogg, Lavishy Boutique, Le Château, Melissa Beth Designs, National
Bank, Nine West, Oakley, Old Navy, PJC Jean Coutu, Puma, Sears,
Sephora, Special K,, Tommy Hilfiger, Trade Secrets/Glamour
Secrets, Universal Music, VDesign Jewelry, Winners, Yves Rocher.

Shoppers must RSVP!

For more information and to RSVP, visit

About LOULOU magazine and
Launched in 2004, LOULOU is Canada’s source for shopping and
celebrity-style inspiration. Packed with expert advice, amazing deals
and unique finds, LOULOU delivers the hottest fashion, beauty and
lifestyle buys on the Canadian market—with complete purchasing
information for every item featured. With editions in English and
French, LOULOU is the perfect accessory for Canadian shoppers
coast-to-coast. For further information about LOULOU magazine, visit LOULOU is published by Rogers Publishing Limited, a division of Rogers
Media Inc.