Skip to main content

Shop 'Til You Drop—whether you're in Montreal, Vancouver, Toronto—or anywhere else in Canada!

September 13, 2011

News Releases

LOULOU magazine and partner MasterCard invite readers to take part in the ultimate retail therapy with multi-retail shopping parties and amazing online deals

TORONTO/MONTREAL/VANCOUVER, Sept. 13, 2011 /CNW/ – Mark your calendars, shoppers! The LOULOU annual Shop ‘Til You Drop extravaganza is back for a third year in a row, and is bigger than ever, with three locations: Toronto (Sept. 21), Montreal (Sept. 22), and for the first time ever, Vancouver/Burnaby (Oct. 6). The block parties will transform Toronto’s Bloor St., Montreal’s Ste-Catherine St. and Burnaby’s Metropolis Mall for fun-filled nights of retail discounts (up to 30%!) with food and drink, entertainment, makeovers, giveaways, goodie bags, makeup application, fashion advice, contests—plus online deals and more.
It’s all in the name of celebrating fresh fashion finds for the new season! Join the party and experience some of the best retail therapy ever. You must RSVP for each event in order to attend! To find out more, check out the September issue of LOULOU. To RSVP, visit

For shoppers outside Montreal, Vancouver and Toronto, features amazing daily deals until Oct. 3 with the same great Canadian retailers participating as at the Shop Drop events. With partner MasterCard, they include—but are not limited to—Winners, BCBGMaxAzria, Jacob, Banana Republic and Sephora.
“We know our readers across the country absolutely love to shop, so naturally we want to give them the ultimate shopping experience,” says LOULOU publisher Marie-José Desmarais. “Shop ‘Til You Drop not only entails special deals from our fantastic retail sponsors, it offers practical fashion and trend advice from our LOULOU shopping experts—and an evening of fun, retail therapy!”
As official partner, MasterCard is giving its cardholders greater discounts at stores across Canada throughout September (visit, and offering VIP activities and bonus experiences at the shopping parties.
“MasterCard is excited to help bring this priceless shopping experience to three of Canada’s fashion capitals,” says Lilian Tomovich, Head of Marketing, MasterCard Canada. “We’re thrilled to be working with LOULOU to offer exclusive deals and discounts to MasterCard cardholders across the country.”

  • In Toronto (Sept. 21, 5 pm to 9 pm), the action takes place on Bloor St. between Avenue Rd. and Yonge St. Juno-award-winner LIGHTS will perform at 7 pm at Sephora. LOULOU’s content director Julia Cyboran, style editor Claude Laframboise market editor Liv Judd and beauty editor Joanie Pietracupa will be on hand at various locations to give fashion presentations—like how to walk in heels! PLUS crews from CityNews and CityLine will be there to capture all the action!
  • In Montreal (Sept. 22, 5 pm to 9 pm), Shop ‘Til You Drop will take place on Ste-Catherine St. between Mountain St. and University St. LOULOU spokesperson and TV personality Anne-Marie Withenshaw will be on site to give fashion advice and talk trends—along with LOULOU’s content director Julia Cyboran, style editor Claude Laframboise and market editor Liv Judd. Plus, Juno-award-winner LIGHTS will perform at BCBG at 7 pm.
  • In Vancouver (Oct. 6, 6 pm to 9 pm), the second-largest mall in the country, Metropolis at Metrotown, is rolling out the red carpet for its shoppers with deluxe swag bags for its first 250 guests and special presentations on Fall trends with LOULOU style editor Claude Laframboise and market editor Liv Judd — and more!

Participating sponsors are: MasterCard, All Things Jill, Banana Republic, Bar à Ongles Allure, BCBGMaxAzria, Café Republique, Cake Beauty, Claudia Accessories, Dace, Danier, Dynamite, Degree Women, Esprit, Forever XXI, Foxy Originals, French Connection, Fruits & Passion La Societé, GAP, Indigo, Jacob, Kellogg, Lavishy Boutique, Le Château, Melissa Beth Designs, National Bank, Nine West, Oakley, Old Navy, PJC Jean Coutu, Puma, Sears, Sephora, Special K,, Tommy Hilfiger, Trade Secrets/Glamour Secrets, Universal Music, VDesign Jewelry, Winners, Yves Rocher.

Shoppers must RSVP!

For more information and to RSVP, visit

About LOULOU magazine and
Launched in 2004, LOULOU is Canada’s source for shopping and celebrity-style inspiration. Packed with expert advice, amazing deals and unique finds, LOULOU delivers the hottest fashion, beauty and lifestyle buys on the Canadian market—with complete purchasing information for every item featured. With editions in English and French, LOULOU is the perfect accessory for Canadian shoppers coast-to-coast. For further information about LOULOU magazine, visit LOULOU is published by Rogers Publishing Limited, a division of Rogers Media Inc.