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"Shorts in the City" – Rogers Media to deliver high-quality video through innovative programming initiative

May 25, 2010

News Releases


TORONTO, May 25 /CNW/ – Rogers Media today announced that it is releasing unique video content through “Shorts in the City,” a programming initiative in partnership with Nissan Canada and OMD Media.

“Shorts in the City” will offer Canadians the largest selection of serialized online video content available in the country and will feature over 17 shows, 500 episodes and 35 hours of drama, comedy, sci-fi, thriller, horror and animation. The content is supplied by Vuguru, Michael Eisner’s new media studio in which Rogers is an investor, and international distributor Fireworks.

“Shorts in the City is a first in Canada for serialized content, a wide multi-screen and multi-platform release,” commented Claude Galipeau, SVP & GM Digital Media, Rogers Media. “We plan to release the video first on the web and mobile, and then migrate some titles to TV and the Rogers On Demand VOD platform. The content will be available on a range of Rogers brands including,,,,, and An iPhone application, launching today, is available exclusively to Rogers and Fido customers. The programming will also be available on a new iPad application when it is launched in Canada.”

Nissan Canada partnered with Rogers Media on this initiative and will integrate their ads within the programming. “Nissan Canada is proud to partner with Rogers to present “Shorts in the City”. Our mission at Nissan Canada is to fuse the most advanced technology and design to make great cars,” said Mark McDade, Director, Marketing, Nissan Canada. “At the heart of the “Shorts in the City” program is a unique entertainment experience that puts viewers in the driver’s seat as to when and where they enjoy this content.”

A national advertising campaign promoting “Shorts in the City” starts Tuesday, May 25th. Over the course of the summer, “Shorts in the City” will be announcing the release of new and exclusive shows coming to this multi-screen schedule, including “Prom Queen 3: The Homecoming” and “The Booth”.

About Rogers Media Inc

Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 54 AM and FM radio stations across Canada. Television properties include 5 Citytv stations as well as five OMNI multicultural television stations. Rogers Sportsnet, Canada’s live event leader, is comprised of four channels, all of which are available nationally and in high definition, and the Shopping Channel, is a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean’s, Chatelaine, Flare, L’actualit√© and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility.

About Nissan Canada Inc.

Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time staff. There are 156 independent Nissan dealerships and 29 Infiniti retailers across Canada. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO(2) emissions, cutting other emissions and increasing recycling. More information about Nissan in Canada and the complete line of Nissan and Infiniti vehicles can be found online at and