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"Shorts in the City" – Rogers Media to deliver high-quality video through innovative programming initiative

May 25, 2010

News Releases

LARGEST RELEASE OF WEB VIDEO EVER IN CANADA

TORONTO, May 25 /CNW/ – Rogers Media today announced that it is
releasing unique video content through “Shorts in the City,” a
Citytv.com programming initiative in partnership with Nissan Canada and
OMD Media.

“Shorts in the City” will offer Canadians the largest selection of
serialized online video content available in the country and will
feature over 17 shows, 500 episodes and 35 hours of drama, comedy,
sci-fi, thriller, horror and animation. The content is supplied by
Vuguru, Michael Eisner’s new media studio in which Rogers is an
investor, and international distributor Fireworks.

“Shorts in the City is a first in Canada for serialized content, a wide
multi-screen and multi-platform release,” commented Claude Galipeau, SVP
& GM Digital Media, Rogers Media. “We plan to release the video first on
the web and mobile, and then migrate some titles to TV and the Rogers On
Demand VOD platform. The content will be available on a range of Rogers
brands including Citytv.com, Sportsnet.ca, RogersonDemand.com,
Flare.com, Macleans.ca, and Louloumagazine.com. An iPhone application,
launching today, is available exclusively to Rogers and Fido customers.
The programming will also be available on a new iPad application when it
is launched in Canada.”

Nissan Canada partnered with Rogers Media on this initiative and will
integrate their ads within the programming. “Nissan Canada is proud to
partner with Rogers to present “Shorts in the City”. Our mission at
Nissan Canada is to fuse the most advanced technology and design to make
great cars,” said Mark McDade, Director, Marketing, Nissan Canada. “At
the heart of the “Shorts in the City” program is a unique entertainment
experience that puts viewers in the driver’s seat as to when and where
they enjoy this content.”

A national advertising campaign promoting “Shorts in the City” starts
Tuesday, May 25th. Over the course of the summer, “Shorts in
the City” will be announcing the release of new and exclusive shows
coming to this multi-screen schedule, including “Prom Queen 3: The
Homecoming” and “The Booth”.

About Rogers Media Inc

Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 54 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations as well as five OMNI multicultural
television stations. Rogers Sportsnet, Canada’s live event leader, is
comprised of four channels, all of which are available nationally and in
high definition, and the Shopping Channel, is a televised and Internet
shopping service. Rogers Publishing produces many well-known consumer
magazines such as Maclean’s, Chatelaine, Flare, L’actualit√© and Canadian
Business, and is the leading publisher of a number of industry, medical
and financial publications. All media properties are integrated with
their own popular web sites. Rogers Media also owns The Toronto Blue
Jays Baseball Club and Rogers Centre, a year-round sports and
entertainment facility.

About Nissan Canada Inc.

Nissan Canada Inc. (NCI) is the Canadian sales, marketing and
distribution subsidiary of Nissan Motor Limited and Nissan North
America
, Inc. With offices in Vancouver (BC), Mississauga (ON), and
Kirkland (QC), NCI directly employs 250 full-time staff. There are 156
independent Nissan dealerships and 29 Infiniti retailers across Canada.
Nissan is dedicated to improving the environment under the Nissan Green
Program 2010, whose key priorities are reducing CO(2) emissions, cutting
other emissions and increasing recycling. More information about Nissan
in Canada and the complete line of Nissan and Infiniti vehicles can be
found online at www.nissan.ca and www.infiniti.ca.