Social Responsibility and Small Business: Newest Business Coach Podcast Available Today
TORONTO, June 13 /CNW/ - Terms like corporate social responsibility and ethical management and community investment pepper the business media today, but they're often discussed in association with big multinationals - especially in the aftermath of some kind of financial or environmental scandal. But there are advantages to these things for small and mid-sized companies, too. Join Ian Portsmouth, editor of PROFIT magazine and Paul Klein, president of Impakt, a Toronto-based advisor to firms in the areas of community investment and corporate responsibility, as they discuss the integration of ethical management and small business. They'll discuss:- The definition of "community investment"-what does it consist of? - What's the business case for community investment, particularly in a small-business context where owners need to see demonstrable benefits sooner rather than later? - What does it cost? - Are there any risks involved? - How does a company decide where to make its "investment" in the community? - Is it the owner's prerogative, or should employees be consulted? - How should a company balance supporting social issues that are directly related to its product/industry versus the many other worthy causes? - Should companies stick with a single long-term initiative, or spread the wealth? - How can small business owners evaluate how well their program is working, both in terms of how much the chosen "charity" is getting out of it, and how much ROI the company is seeing? - How do small business CEOs promote their community investment to their constituents (e.g., employees, customers) without generating cynicism and appearing too self-serving?Rated as one of the top podcasts available for download during the run of its first episode on Apple iTunes, the new Business Coach episodes offer new insight and information in an updated format to help small business owners run their business better. Since October of 2007 podcast episodes have been regularly available on iTunes, as well as on bmo.com and PROFITguide.com. Previous releases include: "Lessons from the Dragons' Den," "Building an advisory board," "Family business," Personal finance," "Better Workplaces," "Social Media," "Tax Planning," "Going Global," "Retire Rich," "Cash Management," "Fortune Hunters," "Economic Outlook," "Search Engine Optimization," "Market Value," "Taglines," and "Hedging." The Business Coach podcast is offered in both English and French, with the English language interviews hosted by Ian Portsmouth and broadcaster André Hains leading the Francophone episodes. The podcast is produced by PROFIT in cooperation with BMO Bank of Montreal. About PROFIT PROFIT: Your Guide to Business Success is Canada's preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For more than 25 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it's a timely and reliable source of actionable information that helps them increase their revenues, boost their profitability and get the recognition they deserve for generating positive economic and social change. Published six times a year by Rogers Publishing Ltd., PROFIT is distributed almost exclusively to the chief executives of companies with 5 to 250 employees and annual revenue of $1 million to $25 million, reaching more than 300,000 readers across Canada. Visit PROFIT online at http://www.profitmagazine.ca.