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SPORTSNET.CA Named Title Sponsor of the Queen's Park Grand Prix

July 8, 2010

News Releases

TORONTO, July 8 /CNW/ – Race organizer and producer Hello Vélo (hellovelo.ca),
Toronto’s leading performance cycling boutique, today announced sportsnet.ca,
part of Rogers Media, as the title sponsor of the 2010 Queen’s Park
Grand Prix, to be held on September 19, 2010, with top professional and
amateur teams from Quebec, the U.S. and Canada invited to participate in
this premier bicycle race.

“We are proud to be the title sponsor of this great event that brings
elite racing back to Canada’s largest city,” said Claude Galipeau, SVP
and GM, Digital Media, Rogers Media. “Our sponsorship ensures that the
SPORTSNET.CA Queen’s Park Grand Prix becomes one of the premier events
in the 2010 cycling calendar. This event will be available for viewing
online, connecting cyclists across Canada and the world to Ontario’s
crown jewel of racing.”

“We’ve gained significant momentum with sportsnet.ca coming on board,”
said Paul Parker, owner of Hello Vélo. “The resources that sportsnet.ca
brings in terms of marketing, web presence and access to new promotional
vehicles puts us in a much better position to attract top pro teams,
build excitement and draw new participants to the sport of competitive
cycling.”

SPORTSNET.CA and Rogers Media will be supporting the Queen’s Park Grand
Prix through advertising and promotions along with Flare and Hello!
magazines and Citytv Breakfast Television.

The SPORTSNET.CA Queen’s Park Grand Prix will feature three distinct
races on the roads circling Queen’s Park in Toronto. The first race will
be a 45 minute Master’s Open Race for amateur men, followed by a 60 km
Women’s Elite Race and an 85 km Men’s Pro Am Race, the premier race
attracting world class cyclists by invitation only.

More details of the Elite Women’s and men’s Pro/Am Races follow:

  • The Elite Women’s Race is open to Senior 1, Senior 2 and Master 1
    UCI-carded female racers. With a total estimated purse of $5,000, the
    field will be limited to 110 individuals, with preferential pole
    position to be offered to teams. The Elite Women’s Race will be 60
    kilometers long including a 2 lap neutral start.
  • The highlight of the Queen’s Park Grand Prix will be the men’s ProAm
    Race featuring some of North America’s top racers. The ProAm race is
    open to male Senior 1 UCI-carded individuals with Senior 2 racers also
    eligible to participate if part of an S1 team. With a total estimated
    purse of $5,000 the field will be limited to 110 racers with priority
    positions being offered to teams. The ProAm will be 80 kilometers in
    length including a 2 lap neutral start.

Hello Vélo will be waiving race fees for all racers in the Elite women’s
and men’s ProAm Race but will require all entrants to be vetted through
an application process. Elite racers who must travel a fair distance to
reach Toronto may be eligible for start fees and travel expenses, solely
at the discretion of the race organizer.

Details on the Master men’s race will be released separately.

The Queen’s Park Grand Prix is on the Web, Facebook and Twitter:

http://www.queensparkgp.com/

https://twitter.com/QueensParkGP

About Hello Vélo
Hello Vélo has become Toronto’s top
performance cycling boutique attracting riders from across Toronto and
the province who appreciate Hello Vélo’s focus on providing the optimum
riding experience for cyclists of all types. The philosophy of “riding
beautifully” is embodied in custom fitting using the state of the art
Retül system. Hello Vélo offers unique services including mechanic
classes, training seminars and indoor cycling classes.

About Rogers Media
Rogers Media Inc., a division of Rogers
Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting
and Rogers Publishing. Rogers Broadcasting has 53 AM and FM radio
stations across Canada. Television properties include 5 Citytv stations
as well as five OMNI multicultural television stations. Rogers
Sportsnet, Canada’s live event leader, is comprised of four channels,
all of which are available nationally and in high definition, and the
Shopping Channel, is a televised and Internet shopping service. Rogers
Publishing produces many well-known consumer magazines such as
Maclean’s, Chatelaine, Flare, L’actualité and Canadian Business, and is
the leading publisher of a number of industry, medical and financial
publications. All media properties are integrated with their own popular
web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club
and Rogers Centre, a year-round sports and entertainment facility.