Sportsnet’s New Home of Hockey: Canada’s #1 Sports Network to Unveil Innovative, Interactive and Immersive Studio for Multiplatform NHL Production, Fall 2021
– New space designed to be customizable and facilitate unique content creation, real-time data integration, and exclusive sponsorship opportunities –
June 7, 2021 – A brand new, state-of-the-art NHL on Sportsnet broadcast studio is set to be unveiled in the Fall, as announced today by Bart Yabsley, President of Sportsnet, in advance of tomorrow’s Rogers Sports & Media Upfront. The new studio, which will be ready for the 2021-22 NHL season, will be located at Rogers Campus in Toronto and will be home to Sportsnet’s NHL production team.
“Sportsnet continues to invest in all of our sports properties and platforms through enhanced technology that will bring the most immersive experience to fans and provide advertisers with an ideal environment to build their brands,” said Yabsley. “The studio will be versatile, interactive, and future-forward, and is designed in a way that is flexible and adaptable to the changing media landscape. It is more than just a television studio – it’s a space that will inspire collaborative and innovative content creation for every platform, to the ultimate benefit of Canadian sports fans.”
Having the NHL on Sportsnet team at Rogers Campus will bring the network’s entire production operations under one roof, allowing for more opportunity and integration across all content platforms and sports properties.
Sportsnet’s new studio will be on the cutting-edge of technology and infrastructure, including multiple set areas with moveable pieces, two brand new control rooms with IP-based audio and video, high-tech monitor walls with industry-leading ‘always-on’ display, real-time data integration, LED lighting, and virtual set extension capabilities that will allow for reimagined storytelling. Sportsnet will leverage all of this technology for new and unique ways to produce content, entertain fans and provide partners more customizable opportunities for branded integration.
A full unveiling of the new studio will take place when construction is complete in the Fall. A sneak peek of digital renderings can be seen here.
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Sportsnet is Canada’s #1 sports network. Uniting Canadians through sport, Sportsnet’s multimedia offerings include Sportsnet (consisting of 4 regional channels: East, Ontario, West, and Pacific), Sportsnet ONE, Sportsnet 360, Sportsnet World, the Sportsnet Radio Network, Sportsnet.ca, Sportsnet NOW, SN NOW+, the Sportsnet app, and podcasts. Sportsnet is the official Canadian NHL national multiplatform rights holder, and is the regional broadcaster for the Vancouver Canucks, Calgary Flames, Edmonton Oilers, and Toronto Maple Leafs. Sportsnet also has extensive coverage of the Toronto Blue Jays and Toronto Raptors, as well as NBA, MLB, Grand Slam of Curling, National Bank Open, CHL, IndyCar, WWE, Super League Rugby, Premiership Rugby, Bundesliga, FA Women’s Super League, and FA Cup. Sportsnet is part of Rogers Sports & Media, which is a subsidiary of Rogers Communications Inc. (TSX, NYSE: RCI). Visit Sportsnet.ca.
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