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Standing in solidarity with the 2SLGBTQIA+ community in honour of International Day of Pink

Today is International Day of Pink, a global campaign that was inspired by two high school students in Nova Scotia who witnessed a gay student being bullied for wearing pink. To stand in solidarity with this student and to help prevent homophobic and transphobic bullying, the next day, they rallied their friends together to stand alongside this student by wearing pink. Now, every year on the second Wednesday of April, we stand with these students, and the 2SLGBTQIA+ community in speaking up and taking action against discrimination. 

This year, we honoured this initiative virtually to celebrate diversity and show support for the 2SLGBTQIA+ community.  Our teams were encouraged to take photos of themselves wearing pink, and share their messages of encouragement, words of inspiration and support.

Thank you to all our team members who shared their inspiring words! Here is some of what they had to say:   

“A world where every human accepts, respects and celebrates ALL humans, as humans. That’s where I want to be. And that’s what I want to help build.”

– Rachel Letellier, Fido Brand Director.

“Today we are wearing Pink as a reminder that everyday we wear love, respect, courage, and compassion.”

– Felipe Caputo, Senior Event Producer.

“At Rogers we wear our Pink shirts to raise awareness and to stand in solidarity against bullying and cyber bullying! We can support the young people in our lives to be safe and kind online. We never know what battle the other person is going through so please be kind! Treat others how you would like to be treated. Spread love, not hate”!

– Selina Soares, Sales Representative.

“I believe that telling our stories, first to ourselves and then to one another and the world, is a revolutionary act.”

– Janet Mock, submitted by Yasmany Morales, Brand Manager, Fido.

“International Day of Pink shows the power of allies and the impact they have when they stand up and show up for the 2SLGBTQIA+ community.”

– Jessica Rawn, Manager, Governance.