TORONTO, Aug. 26 /CNW/ - They're much more tech-savvy than baby boomers, more single-mindedly ambitious than Generation X and some say they possess a sense of entitlement. But there is much more to learn about the "Echo Boomers," who will soon play an integral role in every small business's success. With a tight labour market that is only going to get tighter as the throngs of baby boomers slide into retirement and are replaced by this smaller group, it's important for managers and entrepreneurs to understand what makes "Generation Y" tick and how they can attract, motivate and retain these individuals.Join Ian Portsmouth, editor of PROFIT Magazine, and Dave Aplin, CEO of David Aplin Recruiting in Edmonton, as they discuss: - What is Gen Y and why do entrepreneurs need to learn about it? - What are the HR-relevant characteristics of these individuals? - What made them the way they are (education, technology, upbringing)? - Do today's employers know what Gen Y is looking for? - Will Gen Y's wants change over time? Will a few years in the workforce tell them that advancement isn't something you can demand?The Business Coach podcast offers insight and information to help entrepreneurs run their small business better. Launched in October 2006, The Business Coach podcast is available for download from iTunes, bmo.com and PROFITguide.com. The Business Coach is co-produced by PROFIT Magazine and BMO Bank of Montreal. Previous episodes of Canada's leading podcast for small business include: Recession-proofing, Lessons from the Dragons' Den, Personal Finance, Better Workplaces, Social Media, Tax Planning, Going Global, Retire Rich, Cash Management, Fortune Hunters, Economic Outlook, Search Engine Optimization, Selling Your Business, Marketing Taglines, Currency Hedging, IT Security, Community Investment and Small-Business Branding. The Business Coach podcast is offered in both English and French. The English-language interviews are hosted by Ian Portsmouth. L'actualité magazine's Pierre Duhamel leads the French-language episodes. About PROFIT PROFIT: Your Guide to Business Success is Canada's preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For more than 25 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it's a timely and reliable source of actionable information that helps them increase their revenues, boost their profitability and get the recognition they deserve for generating positive economic and social change. Published six times a year by Rogers Publishing Ltd., PROFIT is distributed almost exclusively to the chief executives of companies with 5 to 250 employees and annual revenue of $1 million to $25 million, reaching more than 300,000 readers across Canada. Visit PROFIT online at http://www.profitmagazine.ca.