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The 'Fido Spot' celebrates the arts at the Distillery District's 1225th anniversary… in dog years!

August 1, 2007

News Releases


    TORONTO, Aug. 1 /CNW/ - To celebrate the 175th anniversary of Toronto's
Distillery District (1225th in dog years), Fido today unveils the 'Fido Spot',
the largest permanent exterior digital video projector system of its kind in
Ontario. Emerging Canadian artists and filmmakers will be able to showcase
their artwork on a seven-storey high digital projector system, making the
Distillery District Ontario's biggest outdoor canvas. A life-sized pin-art
structure commissioned by Fido and installed at the site will also allow
guests to make their own personal artistic impression.
    "The Distillery District is home to some of Toronto's finest boutiques,
theatres, caf├ęs and restaurants. It is a natural fit with Fido because we both
attract a very similar crowd: young, urban hipsters who want to experience and
enjoy all their city has to offer," said Patrick Hadsipantelis, Vice
President, Marketing for Fido. "I'm excited to unveil the Fido Spot as a one
of a kind artistic venue that, like your Fido, is always by your side when
you're visiting Toronto's Distillery District."
    "The Distillery District was the most popular filming location in the
country and is now internationally recognized as Canada's premier centre for
arts, culture and entertainment. We are really excited about the new digital
video projector that Fido is adding to this venue. We are proud to partner
with them to help promote new artists," said Mathew Rosenblatt, Partner,
Distillery District." Fido's support is integral in strengthening our position
as an incubator for new talent in Toronto."
    The Fido brand is all about happening places, trend-setting people and
technology. The Fido Spot combines all these elements. The advanced digital
video projection system will ensure a crisp, bright canvas for emerging
artists to show their work and gain public recognition. Guests will also have
a fun time making an impression with the life-size pin-art installation, a
permanent gift to the Distillery District from Fido. Designed by House of
Kevin, the structure is 7 feet high by 4 feet wide.

    About FIDO

    Fido offers Canadian consumers and businesses a wide range of wireless
voice and data communications products and services, including international
roaming in over 196 countries. Fido is wholly owned by Rogers Wireless Inc.,
Canada's largest wireless provider and the country's only carrier operating on
the global standard GSM technology platform. For more information, please

    About The Distillery District

    The Distillery District, located in downtown Toronto, south of Front
Street between Parliament and Cherry Streets, constitutes the largest and best
preserved collection of Victorian Industrial Architecture in North America.
The Distillery is a recognized national historic site and is Toronto's first
pedestrian only village. It has become an area associated with creative
thinking and expression. The neighbourhood's rebirth has been dedicated to
promoting arts, culture and entertainment. Over the past few years this newly
restored landmark has attracted the best of the best, including
internationally acclaimed galleries, artists, arts schools, theatres,
restaurants, cafes and boutique retailers.