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The Rogers Pumpkin Patrol – 23 years of keeping Halloween safe from coast-to-coast

October 30, 2007

News Releases

    TORONTO, Oct. 30 /CNW/ - Rogers Cable Communications today announced that
for the 23rd year its annual Halloween safety program, called the Rogers
Pumpkin Patrol, will once again be patrolling the streets, watching out for
the safety of young trick-or-treaters this Halloween night.
    The Rogers Pumpkin Patrol is a two-tiered program that runs
coast-to-coast, from St. John's to Vancouver.
    On Halloween night, employees volunteer their time to patrol in red
Rogers vans on neighbourhood streets in areas serviced by Rogers Cable. This
year the Pumpkin Patrol will be out in Ontario, New Brunswick and Newfoundland
with over 800 trained employee volunteers and 400 vans equipped with Rogers
Wireless devices.
    In addition to the patrol night, throughout the month of October Rogers'
employees and local police officers have been educating children in Grades 2
and 3 from coast-to-coast about Halloween safety. As a result, over 175,000
Halloween safety loot packs have been handed out across Canada, each
containing a safety tips card, a reflective armband and face tattoos. To
ensure they are visible, children are encouraged to wear the reflective
armband on their costume.
    "The Rogers Pumpkin Patrol is a long-standing tradition at Rogers that
unites our employees and gives us an opportunity to give back to the
communities we serve," said Carol Ring, Regional President - GTA for Rogers
Cable. "Through our classroom presentations, our employee volunteers are able
to arm young trick-or-treaters with all the tips they need to stay safe this
Halloween. And, our red Rogers vans patrolling the night of ensure there is
another set of eyes on the roads if anyone ever needs any assistance."
    The Rogers Pumpkin Patrol recommends that parents review the safety tips
with their children before they head out on Halloween and remind them they can
approach a police officer or a patrolling Rogers Cable van if they need
assistance. The safety tips can be found at Halloween safety tips from the Rogers Pumpkin Patrol:

    1)  Wear a properly fitted costume that is bright and non-flammable. Use
        reflective tape so costumes can be seen in the dark.
    2)  Use face make-up or enlarge the eyes on masks for better visibility.
    3)  Visit the front door of well lit homes and never go inside.
    4)  Plan a route and a time to be home, and stay close to home.
    5)  Have an adult (at home) check out treats before they are eaten.
    6)  Younger children should go with an adult. Older children should
        trick-or-treat in groups.
    7)  If a child needs assistance, they can speak to a police officer or go
        to a Rogers van.About Rogers Cable:
    Rogers Cable Communications Inc. is a wholly-owned subsidiary of Rogers
Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian
communications and media company. Rogers Cable's advanced digital two-way
network passes approximately 3.5 million homes in Ontario, New Brunswick and
Newfoundland, with 65% basic penetration of its homes passed. Rogers Cable
pioneered high-speed Internet access and now 38% of homes passed by its cable
networks are Internet customers while 59% of its basic cable customers
subscribe to Rogers' high-speed Internet service. With 53% digital
penetration, Rogers Cable offers a leading selection of High Definition TV
programming, a complete array of Rogers On Demand services (including Video on
Demand (VOD), Subscription VOD, Personal Video Recorders and Timeshifting
channels), and an extensive line-up of sports and multicultural programming.
Rogers Cable now offers home telephone service (voice-over-cable) to
approximately 90% of its cable territory and, combined with its circuit
switched telephony subscribers, has over 770,000 local telephony customers.
Rogers Cable is a national provider of voice communications services, data
networking, and broadband Internet connectivity to small, medium and large
businesses. In addition it operates approximately 450 Rogers Retail stores.