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Today's Parent Gift Finder Mobile Application – A Real Present for Parents

October 19, 2010

News Releases

TORONTO, Oct. 19 /CNW/ – Just in time for the holiday season, Rogers
Media announced today the launch of Today’s Parent‘s first mobile application, the Today’s Parent Gift Finder application available for iPhone, iTouch, and iPad.

The free Today’s Parent Gift Finder application lets users find the perfect gift for any child
based on a child’s age, play preference and price range. Users can also
create wish lists for each child they are buying for and share the list
with others through email, Facebook and SMS.

The majority of the toys in the Gift Finder come from the Today’s Parent “Top Toys” list, a highly anticipated annual feature in Today’s Parent magazine. The Today’s Parent Gift Finder Application is the first iPhone application from a Canadian parenting
magazine brand.

“The Today’s Parent Gift Finder application is a great tool for anyone with a child on
their shopping list – anytime of the year,” says Claude Galipeau, SVP &
GM, Digital Media, Rogers Media Inc. “We are excited to launch this
application using the reliable reviews from Today’s Parent to help parents, relatives and friends, pick out the best presents for
the children in their lives. Santa himself will want this app!”

Presented by Toys”R”Us, Canada’s Greatest Toy Store, this app not only
helps gift givers find the perfect toy, but gives them the opportunity
to save money while doing so. In the holiday spirit, when users
download the app, they will receive a special code which entitles them
to save $5 off any purchase of $25 or more at Toys”R”Us stores across
Canada or online at www.toysrus.ca.

The Today’s Parent Gift Finder iPhone app will be available exclusively to Rogers Wireless
and Fido customers when accessing through a 3G connection and available
to all users via their wi-fi connection. The content can also be
accessed on all Web-enabled mobile phones at Todaysparent.com.

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About Today’s Parent:

Today’s Parent connects with Canadian parents, from preconception through the teen
years, helping them understand child development and offering support
and inspiration as they cope with the challenges of raising kids. Today’s Parent shares their joys and frustrations as they do the best they can for the
ones they love most.

About Rogers Media Inc.

Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 53 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations as well as 5 OMNI multicultural
television stations, Rogers Sportsnet and Sportsnet ONE, and the
Shopping Channel, a televised and Internet shopping service. Rogers
Publishing produces many well-known consumer magazines such as
Maclean’s, Chatelaine, Flare, L’actualité and Canadian Business, and is
the leading publisher of a number of industry, medical and financial
publications. All media properties are integrated with their own
popular web sites. Rogers Media also owns The Toronto Blue Jays
Baseball Club and Rogers Centre, a year-round sports and entertainment
facility.

About Toys”R”Us, Canada:

Toys”R”Us (Canada) Ltd., is part of Toys”R”Us, Inc., the world’s leading
dedicated toy and baby products retailer. Toys”R”Us, Canada operates 69
stores across the country. For store locations and convenient online
shopping visit www.toysrus.ca  or www.babiesrus.ca.