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Turning clicks into customers: Rogers launches full service online marketing for local business

Outrank simplifies online marketing for small and medium businesses across
Canada

TORONTO, Jan. 18, 2012 /CNW/ – Rogers Communications Inc. announced
today the exclusive availability of OutrankTM, a new, best in class online marketing solution that helps small
businesses generate inbound phone calls and emails by marketing them
online where consumers are searching for their services.

“Millions of Canadians are searching online every day for local services
and we know that less than 45% of Canadian small businesses have a
website,” said Milind Mehere, General Manager of Rogers Outrank. “We
are excited to launch a simple and affordable service that enables
business owners to attract new customers and achieve a positive return
on their marketing investment.”

Outrank offers local businesses the following services across desktop
and mobile devices:

  • Website:  professional websites designed to showcase the local business brand,
    convert site visitors into phone calls and developed with Search Engine
    Optimization (SEO) best practices.

  • Paid Search Marketing: prominent placement in the ads section of top search engines through a
    combination of dedicated marketing experts and our proprietary bidding
    algorithm.

  • Search Engine Optimization:  prominent placement in the “natural” section of top search engines
    through a set of best practices for website development, maps
    optimization, custom content creation and link building.

  • Performance Dashboard: provides access to campaign results including website traffic and
    metrics on the number of phone calls and emails a business is receiving
    from a campaign.

“Rogers is the team behind Canadian small businesses that helps them to
grow through providing best in class products and dedicated support
like Live Agent and Small Business Specialists in stores,” said John
Boynton
, Executive Vice President and Chief Marketing Officer, Rogers
Communications. “We know that millions of consumers are searching
online for products, places and services and many expect to instantly
connect with businesses – Outrank helps local businesses to connect
with these customers.”

To learn more about Rogers Outrank, or to join the growing team, visit www.RogersOutrank.com.

About Rogers Communications Inc.:
Rogers is a diversified public Canadian communications and media
company. We are Canada’s largest provider of wireless voice and data
communications services and one of Canada’s leading providers of cable
television, high speed internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, and sports entertainment.
We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and
RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further
information about the Rogers group of companies, please visit www.rogers.com.