A first for Canada - Rogers Wireless Introduces Second Voice Line Service allowing customers to have two phone numbers on one wireless phone TORONTO, Aug. 21 /CNW/ - Rogers Wireless today became the first provider in Canada to launch Second Voice Line Service. This innovative wireless feature gives small-to-medium business customers the advantage of having two phone numbers on one cell phone helping them save time and making wireless communication more efficient and convenient. Whether for business or personal use, Second Voice Line Service (SVLS) provides all the regular functionality of a cell phone, while allowing customers to conduct business over one line, and personal calls over the other. Also, subscribers to SVLS will be able to access all the wireless features they have on their primary line directly on their second line at no extra cost. This benefit provides cost savings to customers who currently have two wireless handsets and plans. "Second Voice Line Service is an incredible wireless solution for our small-to-medium sized business customers who are looking for ways to save valuable time," says Irv Witte, Vice President, Business Marketing, Rogers Wireless. "This innovation in wireless technology provides increased productivity, convenience and real cost savings, up to 49 per cent(*) every month off the cost of your second wireless line." With SVLS, Canadians can carry one cell phone for all their business and personal wireless communication needs. With a second line on their current handset, subscribers can dedicate one line to business calls with the other set aside for personal calls. Entrepreneurs with one or more businesses can also benefit by dedicating a line to each business. SVLS can also help "road warriors" who conduct business in more than one area code, as the second line can be given a different Canadian area code than the primary line. This added benefit will make it more convenient and economical to conduct business in more than one city while helping to reduce long-distance costs. "Second Voice Line service should be of particular interest to independent business operators, many of whom need to keep on top of both work and personal commitments while out of the office," said Lawrence Surtees, Vice President and Principal Analyst, Canadian Communications Practice, at IDC Canada. "This service will be of great utility to the growing number of Canadians that are going all wireless. Second Voice Line should give business people greater convenience, with significant cost savings and eliminate the burden of additional handsets."(*) Based on cost comparison of Rogers SVLS service versus customers with two separate wireless phone plans. Cost Benefits With SVLS, if a customer has any of the following wireless features on their primary line, they can use them on their secondary line at no extra cost: Call Display Name Display Who Called Enhanced Voice Mail Call Manager Voice MailSVLS subscribers also have the benefit of a consolidated voice mail box. If a subscriber has voice mail on their primary line, their secondary line will automatically receive voice mail at no additional cost. A shared voice mail box is created to accommodate both lines simultaneously. Each line has its own unique recorded message, but subscribers, only need to make one call to retrieve all their messages. Easy to Use The handset quickly and easily identifies which line is receiving a call, with the screen displaying a "1" or a "2" when a call is received. With some devices, the display can be customized as well. Making calls on either line is just as easy. The user simply selects which line they want to make a call with, from the handsets menu, and then dials. Once a line is selected, it will remain the active outgoing line until it is changed to the other line. Pricing and Availability SVLS is currently available on more than 120 devices from 10 handset manufacturers through Rogers Wireless including the BlackBerry Curve, the Treo 650 and 680 and all currently sold Motorola, Nokia, Samsung, and Sony Ericsson handsets. SVLS price plans range from $20 per month ($20 Anytime Plan with 200 Anytime Minutes) to $30 per month ($30 Mega Time plan with unlimited network calling and unlimited evenings and weekend calling). Please contact your nearest Rogers Wireless retailer, or visit www.rogers.com/secondvoiceline for more information or call RBS - 2141. About Rogers Wireless Rogers Wireless Inc. is Canada's largest wireless voice and data communications services provider with offices in Canadian cities across the country, more than 6.9 million customers, and two powerful brands: Rogers Wireless and Fido. Rogers Wireless, which operates Canada's largest and most reliable integrated wireless voice and data network, providing advanced voice and wireless data solutions to customers from coast to coast, is Canada's only carrier operating on the GSM/GPRS technology platform, the world standard for wireless communications technology and the only technology that enables roaming around the world in over 196 countries. The company is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian communications and media company. For further information, please visit www.rogers.com.