CPAX continues growth; dominates French digital inventory opportunities
TORONTO, Sept. 24, 2012 /CNW/ – The Canadian Premium Audience Exchange (CPAX), a new online, real-time bidding exchange service that provides
advertisers and agencies with access to premium digital inventory,
announced today the addition of two new networks, V and Télé-Québec. The networks join recently announced Corus and founding partners Shaw Media, Rogers Media and CBC/Radio-Canada.
The participation of V and Télé-Québec further expands and strengthens CPAX’s already broad premium
French-language opportunities for the advertising community, with
Canadian digital advertising inventory now reaching across a wide
network of top domains in French. Nationally CPAX offers an efficient
and cost-effective means of reaching targeted audiences with premium
inventory across leading Canadian brands in both English and French.
“V is pleased to join this premium exchange group that allows agencies
to buy and advertise in a new and trendy approach. Joining the Canadian
Premium Audience Exchange (CPAX) is another way to reach V’s active and
loyal consumers,” declared Marc Giguère, Vice President of Sales and
Head of Commercial Operations at V.
“As RTB has come to the forefront of digital media buying, it is
important for Télé-Québec to be part of this homogenous group of
publishers,” said Jean-Jacques Morin, General Manager, Sales and
Marketing, Télé-Québec. “There is no doubt in our mind CPAX partners
offer the most desirable digital environments and audiences in both
French and English.”
“The pooling of Radio-Canada.ca, Rogers Media, telequebec.tv and vtele.ca advertising inventory is great news for advertisers looking to reach
various Francophone audience members on the Web,” enthused
Jean Mongeau, Executive Director, Revenue Group, French Services,
CBC/Radio-Canada. “This new advertising supply model promises to spur
further growth of the French-language digital media industry in
Canada,” he added.
With CPAX, each media company maintains their unique, direct sales
operations with a portion of their inventory flowing directly into CPAX
where buyers may bid in real time on each ad impression. Inventory is
pooled amongst the companies’ digital assets creating a unique
opportunity for buyers to target their audience within a diverse,
premium pool of brand safe inventory. CPAX launched in May 2012, and
is powered by technology developed by AppNexus, the world-leader in
real-time advertising technology that serves the largest and most
innovative buyers and sellers of online advertising.
Additional information can be found at http://www.cpaxrtb.ca/
V is a division of Remstar, a company with more than twelve years of
experience producing and distributing films and television programs. V
is the third largest conventional TV station in Quebec offering all
demographics a wide range or quality program entertainment. V’s broad
line-up is designed to please Quebec audiences, featuring more than 20
original Quebec productions with popular local celebrities, while
continuing to be home to the best and most critically acclaimed
hit-U.S. series. Launched in 2009, V ratings have continuously grown,
reaching more Quebec viewers with every new season.
Télé-Québec is the province’s public broadcaster. Its mission is to
broadcast educational and cultural content as well as programming
reflecting the province’s regional diversity. Its schedule features
programs that have won national acclaim and awards in several
categories such as children, public affairs and variety as well as
series that have garnered international prizes like Mad Men, Homeland and Modern Family.
CBC/Radio-Canada is Canada’s national public broadcaster and one of its
largest cultural institutions. The Corporation is a leader in reaching
Canadians on new platforms and delivers a comprehensive range of radio,
television, Internet, and satellite-based services. Deeply rooted in
the regions, CBC/Radio-Canada is the only domestic broadcaster to offer
diverse regional and cultural perspectives in English, French and eight
Aboriginal languages, plus five languages for international audiences.
In 2011, CBC/Radio-Canada celebrated 75 years of serving Canadians and
being at the centre of the democratic, social and cultural life of
About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE:
RCI), is a diversified leading Canadian media company that engages in
television and radio broadcasting, publishing, digital, and sports
entertainment. Rogers Broadcasting has 55 AM and FM radio stations
across Canada; television properties include six Citytv stations, five
OMNI multicultural television stations, Sportsnet (consisting of four
regional channels and the nationally-distributed Sportsnet ONE and
Sportsnet World), and The Shopping Channel, a televised and internet
shopping service. Rogers Publishing produces many well-known consumer
and online magazines, such as Maclean’s, Chatelaine, L’actualité, Canadian Business, and is the leading publisher of a number of industry, medical and
financial publications. Rogers Media’s suite of digital assets reaches
17 million unique visitors per month through more than 1,000 premium
owned + exclusive and extended network sites. Rogers Media Inc. owns
Rogers Centre stadium, a year-round sports and entertainment facility,
and the Toronto Blue Jays Baseball Club.
About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing
consumers with broadband cable television, High-Speed Internet, Home
Phone, telecommunications services (through Shaw Business), satellite
direct-to-home services (through Shaw Direct) and engaging programming
content (through Shaw Media). Shaw serves 3.4 million customers,
through a reliable and extensive fibre network. Shaw Media operates one
of the largest conventional television networks in Canada, Global
Television, and 19 specialty networks including HGTV Canada, Food
Network Canada, HISTORY and Showcase. Shaw is traded on the Toronto and
New York stock exchanges and is included in the S&P/TSX 60 Index
(Symbol: TSX – SJR.B, NYSE – SJR). For more information about Shaw,
please visit www.shaw.ca.