MONTREAL, July 10 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:Live Satellite Coordinates:
DATE OF FEED: July 11, 2008
TIME OF FEED: 4:00 - 4:30 pm EDT
CO-ORDINATES: Anik F2 C Band
Transponder 8B
Downlink Frequency 4020 Vertical
Subcarrier 6.2 & 6.8STORY SUMMARY:
On Friday, July 11, to celebrate the launch of the Apple iPhone 3G, Fido
opened the doors of its flagship Montreal store two hours early. Starting at
8:00 a.m., customers were able to purchase the new iPhone 3G at a special
launch day event where Fido treated them to a free early bird breakfast and
Fido prizes including event tickets, gift cards and more.SHOT LIST:
Interview and b-roll with spokesperson Sylvain Roy, Senior Vice President
and General Manager for Fido
B-Roll Footage
- Wide pan shot of customer line-up
- Event team distributing prizes to customers in line
- Event team distributing food and beverage to customers in line
- Glamour shots of product
- 10-second countdown to store opening
- Store doors opening - zoom in on Fido store signage
- Customers purchasing iPhone 3G devices at cash desk
- First customer to purchase iPhone 3G leaving storeSTATIONS, FOR FURTHER INFORMATION, PLEASE CALL: Marie-Eve Villeneuve
Fido, marie-eve.villeneuve@rci.rogers.com, 514-734-6681
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