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Video B-Roll Via Satellite – Fido launches Apple iPhone 3G in Montreal

July 10, 2008

News Releases

    MONTREAL, July 10 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:Live Satellite Coordinates:

    DATE OF FEED:    July 11, 2008
    TIME OF FEED:    4:00 - 4:30 pm EDT
    CO-ORDINATES:    Anik F2 C Band
                     Transponder 8B
                     Downlink Frequency 4020 Vertical
                     Subcarrier 6.2 & 6.8STORY SUMMARY:
    On Friday, July 11, to celebrate the launch of the Apple iPhone 3G, Fido
opened the doors of its flagship Montreal store two hours early. Starting at
8:00 a.m., customers were able to purchase the new iPhone 3G at a special
launch day event where Fido treated them to a free early bird breakfast and
Fido prizes including event tickets, gift cards and more.SHOT LIST:

    Interview and b-roll with spokesperson Sylvain Roy, Senior Vice President
    and General Manager for Fido
    B-Roll Footage
      -  Wide pan shot of customer line-up
      -  Event team distributing prizes to customers in line
      -  Event team distributing food and beverage to customers in line
      -  Glamour shots of product
      -  10-second countdown to store opening
      -  Store doors opening - zoom in on Fido store signage
      -  Customers purchasing iPhone 3G devices at cash desk
      -  First customer to purchase iPhone 3G leaving storeSTATIONS, FOR FURTHER INFORMATION, PLEASE CALL: Marie-Eve Villeneuve
    Fido, marie-eve.villeneuve@rci.rogers.com, 514-734-6681

    For technical information DURING the satellite feed, please call CNW at
    (416) 294-9180

    As with all CNW Broadcast feeds, this release is offered for your free
    and unrestricted news use. Comments regarding the content and quality are
    welcomed.

    CNW BROADCAST.