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You Rang? Report finds Canadian 'Generation D' expect apps to act as butlers

December 27, 2013

News Releases


Nearly half of Canadians believe mobile communication will replace most
physical interactions  

A quarter think apps will allow people to chat with pets in the next
five years

TORONTO, Dec. 27, 2013 /CNW/ – Canadians are not only embracing the
technology that keeps them connected, but they clearly depend on it.
Twenty-eight per cent would be willing to skip their morning coffee in
exchange for anytime, anywhere internet. And it’s not just smartphones,
tablets and computers keeping them connected – Canadians are already
heavy users of accessories and customized apps, and expect technology
to be even more integrated into their lives within the next five years.

According to the latest Rogers Innovation Report, commissioned by Rogers
Communications and conducted by Harris-Decima, Canadians are optimistic
about the future; from virtual butlers to communicating with pets, they
envision a world where technology will unleash a connected reality
beyond one’s imagination. Nearly half (39%) of Canadians believe
virtual communication will replace face-to-face interactions and half
(50%) expect to converse exclusively through text, social media and
email in the next five years.

“Enhanced networks are leading to a rise in internet usage in Canada,
creating ‘Generation D’ – a group that lives and breathes life through
mobile devices and that shares an optimistic view of what’s next,” said
Raj Doshi, senior vice-president, products, Rogers Communications.
“Over the next few years, technology will continue to shift into high
gear, offering consumers completely personalized connected experiences
anytime, anywhere.”

Canadians are becoming a Device Generation or ‘Generation D’. Today, the
majority (52%) owns a smartphone and they’re not letting go, spending
an average of 70 per cent of the day with their phone within reaching
distance. Social media on smartphones reached new heights this year,
with a quarter (25%) of Canadians admitting to Tweeting or Facebooking
someone while in the same room; not surprisingly, over half (52%) of
Gen Y tapped into this trend. Canadians also had quite the ‘app-etite’
in 2013; their smartphones and tablets included a buffet of twenty-five
apps on average. Some of the most popular apps were Snapchat for Gen Y
(46%) and Facebook (74%) for the majority of Canadians.

Looking ahead, Canadians envision an increasingly virtual reality,
powered by tailored apps and faster networks. From connected closets to
cars, virtual wallets and interactive TV, here is a snapshot of what
Canadians’ expect in the future: 

  • Connected concierge: Over a third (39%) expect apps to become their butler, to draw baths,
    cut the lawn, vacuum and even do their laundry.
  • An app a day could keep the doctor away:  Over half (52%) believe apps will connect them to physicians and 31 per
    cent think apps will even predict life threatening health issues.
  • Mind e-reader: Even a quarter (25%) expect their devices to read their mood and help
    them communicate with their pets.
  • Steer clear: A majority (84%) believe that cars will anticipate accidents and
    provide weather alerts.
  • Cut the plastic and tap into purchases: By 2019, over half (61%) of Canadians expect to throw out their
    physical wallets, to be replaced with mobile wallets that include
    credit and debit cards, and personal ID.
  • Choose your own adventure: almost half (49%) of TV viewers will take to social media to alter a
    show’s plot by voting in real-time.
  • Character copycat: Today we love Don Draper, and tomorrow we’ll look like him. The
    majority of Canadians (64%) believe they will eventually purchase
    products directly from live programming.

Canadians are a step ahead, envisioning the possibilities that gadgets
and apps could bring to the future. While, forty-eight per cent need to
play catch-up and get on-board with smartphone technology, ‘Generation
D’ already anticipates the smartphone of 2019 that includes retina
scanners (53%), built in projectors (25%), augmented reality (46%) and
3D screens (33%). Continuing with the connected trend, one quarter
(25%) of Canadians see themselves sporting at least two connected
accessories within the next five years. 

For a summary of the key findings, click here or check out the “Generation D is Here” video.

About the Survey
An online survey was conducted by Harris/Decima among a national sample
of n=1,009 Canadian panelists, aged 16+ who own either a smartphone or
tablet device for personal use.  The survey was administered in both
English and French between November 21st and December 2nd, 2013.  The
data is weighted to replicate the actual population distribution by
age, gender and region according to the 2011 Census.

About Rogers Communications
Rogers is a diversified Canadian communications and media company. We
are Canada’s largest provider of wireless voice and data communications
services and one of Canada’s leading providers of cable television,
high speed internet and telephony services. Through Rogers Media we are
engaged in radio and television broadcasting, televised shopping,
sports entertainment, magazines and trade publications, and digital
media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A
and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further
information about the Rogers group of companies, please visit

SOURCE Rogers Communications Inc.

Image with caption: “Welcome Generation D – A Glimpse into the World of the Connected Canadian (CNW Group/Rogers Communications Inc.)”. Image available at: