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Your business, in words: The power of a good slogan

May 2, 2008

News Releases

    New PROFIT/BMO Business Coach podcast episode released this week.

    TORONTO, May 2 /CNW/ - If you're like most business owners, you need to
make your marketing efforts work hard for the money. And one of the keys to
successful marketing is to start with a well conceived message that captures
the essence of your company or product, is memorable and appeals to your
target market: in other words, a good slogan or tagline.
    Of course, if you've ever tried to write a tagline for your company, you
know that the process is a lot harder than it sounds. Join PROFIT
Editor-in-Chief Ian Portsmouth and marketing veteran and the author of
Powerlines: Words that Sell Brands, Grip Fans, and Sometimes Change History,
Steve Cone, as they discuss:-   Problems encountered when creating slogans and taglines

    -   Good taglines for small business

    -   Slogans that miss the mark, and what makes them bad

    -   The steps involved in creating a tagline

    -   Strategies for outsourcing to creative-types or staying 'in-house'Rated as one of the top podcasts available for download during the run of
its first episode on Apple iTunes, the new Business Coach episodes offer new
insight and information in an updated format to help small business owners run
their business better. Since October of 2007 podcast episodes have been
regularly available on iTunes, as well as on and
Previous releases include: "Lessons from the Dragons' Den," "Building an
advisory board," "Family business," Personal finance," "Better Workplaces,"
"Social Media," "Tax Planning," "Going Global," "Retire Rich," "Cash
Management," "Fortune Hunters," "Economic Outlook," "Search Engine
Optimization," and "Market Value."
    The Business Coach podcast is offered in both English and French, with
the English language interviews hosted by Ian Portsmouth and broadcaster André
Hains leading the Francophone episodes. The podcast is produced by PROFIT in
cooperation with BMO Bank of Montreal.

    About PROFIT

    PROFIT: Your Guide to Business Success is Canada's preeminent publication
dedicated to the management issues and opportunities facing small and
mid-sized businesses. For more than 25 years, Canadian entrepreneurs across a
vast array of economic sectors have remained loyal to PROFIT because it's a
timely and reliable source of actionable information that helps them increase
their revenues, boost their profitability and get the recognition they deserve
for generating positive economic and social change. Published six times a year
by Rogers Publishing Ltd., PROFIT is distributed almost exclusively to the
chief executives of companies with 5 to 250 employees and annual revenue of $1
million to $25 million, reaching more than 300,000 readers across Canada.
Visit PROFIT online at