Your phone is your ticket with Rogers Wireless and Live Nation

    Canadian first offers exclusive wireless concert ticketing

    TORONTO, March 25 /CNW/ - Let the music play, Canada. Rogers Wireless, in
association with Live Nation, the world's largest music company, today
launched its exclusive Wireless Box Office™ a Canadian first allowing a
cellphone to become a wireless ticket to select Live Nation concerts across
Canada. For the first time ever, Canadian music lovers can use wireless
ticketing technology to buy tickets and get into top concerts like Simple Plan
directly through their handset. The cellphone is literally and figuratively
the ticket.
    Wireless Box Office is the result of a larger exclusive arrangement
between Rogers Wireless and Live Nation which offers unparalleled access to
some of the hottest concerts and tours in Canada, some exclusive to Rogers
Wireless customers. To announce Wireless Box Office, Rogers is sponsoring the
upcoming Simple Plan tour and starting today Rogers customers have the
exclusive opportunity to be the first to purchase tickets to Simple Plan
through Wireless Box Office.
    "Rogers Wireless is synonymous with youth and music, offering the latest
innovations today's youth want in mobile music," says John Boynton, Senior
Vice President and Chief Marketing Officer, Rogers Wireless. "We are very
excited to offer our customers access to some of the hottest live music
performances on earth, exclusive engagements and access privileges right from
your phone."

    Wireless Box Office - How it Works
    ----------------------------------
    Wireless Box Office is supported on all Rogers handsets with a WAP 2.0
Browser and MMS capability. Through Live Nation Member Ticketing, Rogers
Wireless customers can easily browse and purchase preferred concert tickets:1)  Launch the phone's mobile Internet browser and select "Music & Tones"
    2)  Select "Wireless Box Office" and find a concert
    3)  Select the number of tickets, input credit card info and a wireless
        ticket will be delivered right to the phone as a text (SMS) and
        multimedia message (MMS)
    4)  Simply show that ticket on the handset at the concert to get Rogers
        VIP treatmentRogers Wireless Box Office ticket holders will have VIP venue access
through a special entry line designated just for Rogers customers. A barcode
embedded in the wireless ticket is scanned for venue entry.
    Rogers Wireless is the destination for music on the go. Wireless Box
Office offers Canadians the best live access to today's top music acts -
available exclusively through Rogers Wireless. In addition to Wireless Box
Office, customers can also access streaming clips from Live Nation concerts,
such as Hedley and OneRepublic, directly on their Rogers Vision device.
    As part of its exclusive relationship with Live Nation, Rogers Wireless
will sponsor the Molson Amphitheatre for 10 concerts in Toronto and the
Commodore Ballroom for 50 concerts in Vancouver. Rogers Wireless has also
partnered with MTV Canada to host music events at the Masonic Temple in
Toronto and sponsor MTV's "The Leak".

    To view our interactive release and a clip of Hedley performing, please
visit http://www.newswire.ca/en/releases/mmnr/rogers/livenation/

    About Rogers Wireless:

    Rogers Wireless provides wireless voice and data communications services
across Canada to more than 7.3 million customers under both the Rogers
Wireless and Fido brands. Proven to operate Canada's most reliable wireless
voice and data communications network, Rogers Wireless is Canada's largest
wireless provider and the only carrier operating on the global standard GSM
and highly advanced HSPA technology platforms. In addition to providing
seamless roaming in more than 200 countries with its GSM based services,
Rogers Wireless also provides wireless broadband services across Canada
utilizing its 2.5GHz fixed wireless spectrum. The company is a subsidiary of
Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian
communications and media company. For further information, please visit
www.rogers.com.