Ken Whyte appointed President of Rogers Publishing

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TORONTO, June 16, 2011 /CNW/ – Keith Pelley, President of Rogers Media
Inc., today announced the appointment of Ken Whyte as President of
Rogers Publishing Limited effective September 1, 2011. Whyte succeeds
Brian Segal, who in late April announced his plan to retire.  

Until this appointment, Whyte was Executive Vice-President of Consumer
Publishing. In his new role, he will have overall responsibility for
Rogers Publishing properties including the company’s consumer
brands—such as Maclean’s, Chatelaine, L’actualité, Hello! Canada, and the soon-to-be-launched Sportsnet magazine—and Rogers Publishing’s leading business-to-business
brands—such as Marketing, The Medical Post, and Canadian Grocer.  

“Ken is an exceptional leader,” said Pelley. “His stellar content-savvy
and business acumen make him the natural choice for this role. We will
be counting on his leadership not only within Rogers Publishing, but as
part of my senior team. We’ll also be looking to him to leverage his
content expertise across the Rogers Media organization.”  

“We have a portfolio of some of the most-loved media brands in the
country run by some of the most talented people in the business,” said
Whyte. “It is a thrill to be part of Keith Pelley’s team as he
transforms Rogers Media. The pace of change under his leadership has
been unbelievable. It’s an exciting time to be here. It’s also an
honour to follow in Brian Segal’s footsteps at Rogers Publishing. Brian
has been a great leader and a generous mentor to me and everyone here
wishes him all the best.”

Already possessing deep roots in Canadian journalism, Ken joined Rogers
in early 2005 as Publisher and Editor-in-Chief of Maclean’s magazine. After his first year on the job, Maclean’s was named magazine of the year at the National Magazine Awards and
audited newsstand sales jumped more than 50 per cent.

Whyte has since then established himself as a leading Canadian
publishing and media executive. After assuming the leadership role at
several Rogers’ consumer publications, he was appointed Vice-President
of Rogers Consumer Publishing in August 2010. In January of this year,
he was also given leadership responsibility for Rogers’
category-leading French consumer publications as part of his
appointment as Executive Vice-President of Consumer Publishing.

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 55 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations as well as 5 OMNI multicultural
television stations, Rogers Sportsnet, consisting of four regional
channels and the nationally distributed Sportsnet ONE, and the Shopping
Channel, a televised and Internet shopping service. Rogers Publishing
produces many well-known consumer magazines such as Maclean’s,
Chatelaine, Flare, L’actualité and Canadian Business, and is the
leading publisher of a number of medical and financial publications.
All media properties are integrated with their own popular web sites.
Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers
Centre, a year-round sports and entertainment facility.

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