Anne Martin-Vachon

Anne Martin-Vachon was appointed President, Wireless in January 2025, overseeing the company’s Wireless business including the Rogers, Fido, and chatr brands.

A seasoned leader with a strong track record of delivering strong results, Anne previously served as Senior Vice President, Sales, Wireless and Chief Retail Officer for six years, transforming Rogers into a leading telecommunications retailer with her customer-first approach.

Anne brings over 35 years of experience in consumer retail organizations. Before joining Wireless, she served as President of TSC – Today’s Shopping Choice – driving record sales and profit. She has also held executive leadership roles ranging from Chief Marketing Officer to Chief Executive Officer at powerhouse companies including the Home Shopping Network, Nordstrom US, Lise Watier, Bath & Body Works, and Procter & Gamble.

Anne serves as Chair of the Retail Council of Canada since 2022. She holds an MBA from McGill University and a Bachelor of Arts in Business Administration from the University of Québec in Trois-Rivières.