Rogers Rolls out National Campaign Showing How It Keeps Fans Connected – with a Little Help from Michael Cera
Company pairs lifelong Blue Jays superfan with members of Canada’s team
Rogers, Canada’s communications, sports and entertainment company, has unveiled a national campaign showcasing the connectivity they deliver to Canadians through the star power of the Blue Jays and one very enthusiastic lifelong fan.
Riding the wave of the Toronto Blue Jays’ 2025 World Series run, the company has launched a fully integrated national campaign that puts its network credentials front and centre. The vehicle: some of Canada’s favourite Blue Jays and one of the country’s most endearing actors.
Blue Jays player George Springer and pitchers Kazuma Okamoto and Dylan Cease, along with Cera, show how Rogers keeps fans connected wherever life takes them with Canada’s best 5G+ network and Rogers Satellite. The Rogers Xfinity spots bring manager John Schneider and players Ernie Clement and Davis Schneider together with Cera, showcasing Canada’s most reliable internet and best entertainment platform with the particular brand of warmth that only a true fan can bring.
“I’m very excited to be a part of this campaign, it’s been a huge pleasure to work on,” said Cera, a lifelong Blue Jays fan.
As the proud owner of the Toronto Blue Jays, Rogers is uniquely positioned to unite its network story with Canada’s team. Created by Publicis Toronto, the campaign is the first time Rogers has brought all of these assets together under a single creative vision, reflecting both the breadth of its network and its deep connection to Canadian sports culture.
“We’re Canada’s communications, sports and entertainment company, and all about connecting Canadians. This campaign brings our unmatched assets together for the first time, anchored by Blue Jays superfan Michael Cera,” said Terrie Tweddle, Chief Brand and Communications Officer, Rogers.
The campaign, running through June, is national in scope and running across TV, online video, digital and out-of-home. The first spot launched nationally in April and the Rogers Xfinity spots started running in May. Whether fans are watching at Rogers Centre, catching the game on the move, or streaming from the sofa, Rogers networks are built to keep up with them – every inning, every out, every ninth-inning comeback.