The 60 Project – our birthday gift to Canadians
For the past six decades, Rogers has been HERE for Canada, proudly connecting Canadians to a world of possibilities and ...
8 Jul 2020
For the past six decades, Rogers has been proud to connect Canadians to a world of possibilities and the memorable moments that matter most.
Rather than celebrating 60 years by looking back, we’re choosing to look forward. The 60 Project honours our 60th Anniversary – in an unprecedented year where Canadians’ normal was turned upside down, inside out, and changed forever.
While many people long to get back to a normal that once was, we’ve realized that we want to get back to something better. That’s why our mission is to double down on supporting our customers, our communities and our country.
It means creating jobs in new communities and committing to a 100% Canadian-based Customer Service Team. It means keeping Canadians connected when they need it most, with a world-class network. It means supporting more community organizations, like Big Brothers Big Sisters Canada, Women’s Shelters Canada, and Food Banks Canada.
As we celebrate our 60th anniversary, we are doubling down on our commitment to keep Canadians connected and help those who need it most. Through The 60 Project, our team and their families will volunteer 60,000 hours across their local communities, so our individual efforts form a collective wave of impact that rolls across our country. The level of need is unprecedented right now, but so is the spirit of giving back that lives across our 25,000 strong team from coast-to-coast-to-coast. ~Joe Natale, CEO of Rogers
Visit this page often as we unveil how we’re going to work together to make Canada a better place. #The60Project