Roam Like Home customers using twice as much data in U.S., four times more internationally
Study finds almost 90 per cent of Canadian travellers packing their smartphone
TORONTO, Dec. 19, 2016 /CNW/ – Rogers today announced it is expanding Roam Like Home to make it available to most customers on a consumer plan. Now, in time for the busy winter travel season, more Canadians can use their wireless plan like they do at home when traveling to the U.S. and over 100 destinations around the world.
“Customers told us they wanted access to Roam Like Home no matter what wireless plan they were on and we listened,” said Leroy Williams, Vice-President Wireless Marketing, Rogers Communications. “Now we’re giving more customers the same freedom to roam, whether it’s keeping the kids entertained on the drive down to Florida or using Google Maps to find your way through London. This is another way we are working to improve the customer experience.”
According to a recent survey, almost three million Canadians plan on taking a trip this winter, and almost 90 per cent say they plan on bringing their smartphone. Canadians primarily bring their devices to stay connected, with 72 per cent using them as a way to keep in touch with their family and friends as well as a way to enhance their trip by searching the internet (54 per cent), sharing on social media (38 per cent) and using GPS and mapping (37 per cent). To stay connected, more than half of Canadians still rely on Wi-Fi (55 per cent), while almost 30 per cent use their devices just as often as they do at home.
“Roam Like Home has revolutionized the way our customers use their smartphones when they travel. They love the freedom of stepping off the plane and using their smartphone, knowing they won’t come home to an unexpected roaming bill. Roam Like Home customers use twice the data in the U.S. and four times the data in international destinations as those without the service,” added Williams.
Now, almost 800,000 additional postpaid wireless consumers can use the data bucket, and talk and text included in their plan in the U.S. for $5 per day and over 100 destinations around the world for $10 per day. Customers will only be charged for a maximum of 10 days on each monthly bill or $50 in the U.S. and $100 in eligible international destinations. No long distance charges apply to calls and texts to local numbers in the destination they’re visiting or back to Canada are included.
For more information: http://www.rogers.com/roamlikehome.
Rogers is a leading diversified Canadian communications and media company that’s working to deliver a great experience to our customers every day. We are Canada’s largest provider of wireless communications services and one of Canada’s leading providers of cable television, high-speed Internet, information technology, and telephony services to consumers and businesses. Through Rogers Media, we are engaged in radio and television broadcasting, sports, televised and online shopping, magazines, and digital media. Our shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
About the survey
The online survey was conducted among n=1,004 adult Canadians who plan on travelling internationally this winter and own a smartphone. The survey was administered by Rogers Consumer Insights in association with Maru/Matchbox, in both English and French between November 14 and November 21, 2016.
SOURCE Rogers Communications Canada Inc. – English
December 19, 2016