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Motorola and Fido announce Canadian availability of the world's first mobile phone made with recycled water bottles

April 2, 2009

News Releases


MOTO Renew phone housing made with 25 per cent post-consumer recycled
    plasticsTORONTO, April 2 /CNW/ - Motorola and Fido offer Canadians another way to
put the environment first with today's launch of the MOTO w233 Renew,
exclusive to Fido customers. Renew is the ideal mobile phone for the
eco-conscious and budget-minded. This high-quality wireless device is
eco-friendly in several different ways, offering: 100 per cent recyclable
phone housing; an in-box postage-paid recycling envelope; Carbonfree®
certification; best in-class talk time; and efficient post-consumer packaging.
    "As the wireless savings company that cares, not only about our customers
but about the environment as well, we are proud to exclusively offer the MOTO
w233 Renew," says Sylvain Roy, senior vice president and general manager,
Fido. "With the availability of Renew, the first mobile device in Canada made
using 25 per cent recycled plastics, our environmentally-conscious customers
have yet another reason to feel good about being a part of Fido, at a
budget-friendly price point."
    A first of its kind, the plastic phone housing for the Renew is made from
recycled five-gallon water bottles. In fact, a run of 1,000,000 w233 Renew
phones will consume enough five-gallon water bottles that stacked end-to-end
would extend over five times the height of the CN Tower.
    Renew is also the world's first certified CarbonFree® mobile phone on
the market. Through an alliance with™, Motorola offsets the
carbon dioxide required to manufacture, distribute and operate the phone
through its lifecycle via investments in renewable energy sources and
reforestation. Renew earned's CarbonFree® Product
Certification after an extensive product life-cycle assessment.
    "The MOTO w233 Renew is a highlight of Motorola's ongoing commitment to
sustainability and the environment," says Bill Olson, director, Office of
Sustainability and Stewardship, Mobile Devices, Motorola. "We're thrilled to
offer Canadians the chance to put the environment first when making a mobile
phone purchase. Renew is a phone that's been designed from the ground up to be
environmentally friendly."Other features of the MOTO w233 Renew include:

    -   Best in class talk time - up to nine hours - so customers can talk
        more, and conserve energy by charging their device less frequently.

    -   Phone packaging that has been reduced by 22 per cent and in-box
        content by 80 per cent, which helps reduce landfill waste and
        transportation emissions; in-box materials that have been printed on
        100 per cent post-consumer recycled paper with vegetable-based inks.

    -   CrystalTalk™ technology and messaging capabilities with access to
        the mobile web.(1)

    -   Built-in music player that can hold up to 2 GB of stored music(2).MOTO w233 Renew's phone housing is 100 per cent recyclable using an
in-box postage-paid recycling envelope from Phones-for-Food or in-person at
any Fido store. Fido has been a national wireless sponsor of the
Phones-for-Food program since 2007.


    The MOTO w233 Renew is available exclusively at Fido outlets and online
at for $0 with a two-year Fido Agreement. For additional information,
please visit or

    About Motorola

    Motorola is known around the world for innovation in communications and
is focused on advancing the way the world connects. From broadband
communications infrastructure, enterprise mobility and public safety solutions
to high-definition video and mobile devices, Motorola is leading the next wave
of innovations that enable people, enterprises and governments to be more
connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion
in 2008. For more information, please visit

    About Fido

    Fido gives low prices a good home by offering Canadian consumers simple,
high-value low-price wireless voice and data products and services with
excellent customer care. Operating on the global standard GSM and HSPA
technology platforms, Fido customers can roam in over 200 countries/areas. For
more information, please visit

    Certain mobile phone features are dependent on the capabilities and
settings of your service provider's network. Additionally, certain features
may not be activated by your service provider, and/or their network settings
may limit the feature's functionality. Always contact your service provider
about feature availability and functionality. All features, functionality and
other product specifications are based upon the latest available information
and are believed to be accurate; however such product specifications are
subject to change without notice or obligation.  All talk and standby times
are quoted in Digital Mode, and are approximate. Battery performance depends
on network configuration, signal strength, operating temperature, features
selected, and voice, data and other application usage patterns.(1) Network and/or SIM card dependent feature, not available in all
        areas. Airtime, data charges and/or additional charges may apply.
        Wireless email functionality requires an email account with wireless
        server capabilities.

    (2) The unauthorized copying of copyrighted materials is contrary to the
        provisions of the Copyright Laws of the United States and other
        countries. This device is intended solely for copying non-copyrighted
        materials, materials in which you own the copyright, or materials
        which you are authorized or legally permitted to copy. If you are
        uncertain about your right to copy any material, please contact your
        legal advisor.MOTOROLA and the Stylized M Logo are registered in the US Patent &
Trademark Office. All other product or service names are the property of their
respective owners. (c) Motorola, Inc. 2009. All rights reserved./NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/