Toronto's hottest shopping strip comes to life for a one-night-only extravaganza of fashion and fun

LOULOU magazine celebrates five years as Canada's Shopping Expert with
    retail discounts, food and drink, giveaways, online deals and moreTORONTO, Sept. 2 /CNW/ - Calling all fashionistas and shopping
enthusiasts! To celebrate five years as Canada's Shopping Expert, LOULOU
magazine, in association with VISA, is throwing a Block Party in Toronto on
Sept. 23 that will transform Bloor St. into THE ultimate shopping hotspot.Deep discounts at some of Canada's favourite stores
    ---------------------------------------------------Offering deep discounts of up to 45% off on the latest fall fashion,
shoes, handbags, jewelry and makeup, LOULOU's Block Party will take place
between Yonge St. and Avenue Road on Bloor and feature some of Canada's
favourite retailers, including: Banana Republic, BCBG MAXAZRIA, Gap, Guess,
Joe Fresh Style (in a special pop-up store at Sassafraz Restaurant in
Yorkville), Puma, Town Shoes and Winners, among others.Kate Voegele live
    -----------------That's not all: There will be a live acoustic performance by One Tree
Hill TV actress and singing sensation Kate Voegele (and one of LOULOU's
September cover girls), refreshments, stuffed goodie bags, talks about fall
trends by LOULOU editors, makeup applications courtesy of Revlon-and much
more!A national celebration
    ----------------------For Canadian fashionistas outside of Toronto (and Montreal, which is
having its own exciting Birthday Block Party Sept. 24), there are still many
ways to celebrate. Online, Loulou5th.com features special VIP Deals, which can
be used to get daily discounts from major national retailers.
    PLUS, there is $10,000 in Visa prepaid cards to be won.A fifth birthday bash
    ---------------------As LOULOU turns five, there is much to celebrate. Since the 2004 launch,
LOULOU has had a phenomenal circulation increase: 45% for English edition and
21% for French edition. Not only that, LOULOU now reaches more than one
million readers with each issue.
    LOULOUMAGAZINE.COM also joins in the celebration by launching mobile
coupons, a first for a Canadian publication. Now LOULOU website visitors can
register to get mobile coupons and deals where a bar code to be scanned by
merchants is placed on their mobile devices (cellphone, PDA, smartphone).
    "We are really proud to celebrate five years of LOULOU, but it's not
really about us - it's about our readers, with whom we share a great passion -
shopping!" says LOULOU editor-in-chief Claude Laframboise. "The Block Party
and VIP deals are our way of thanking those readers who count on us to bring
them great advice on fashion, trends and shopping issue after issue, year
after year."BIRTHDAY BLOCK PARTY

    When
    Wednesday, September 23, 5 p.m. to 9 p.m.

    Where
    Bloor Street and Yorkville, between Avenue Road and Yonge St., Toronto

    What
    A shopping extravaganza

    RSVP
    Register at loulou5th.com


    Limited edition coat for charity
    --------------------------------LOULOU is also giving back: LOULOU's editors have hand-selected a
limited-edition puffer coat designed by Buffalo David Bitton and $20 from the
sale of each coat will be donated to Shelternet, a national support network
for abused women and their children. The coat is available at select Buffalo
stores across Canada.

    Shoppers must RSVP online to attend this exciting event. Visit
Loulou5th.com-and come join our celebration!Many thanks to our sponsors:
    Presenting: VISA
    Gold: Almay, Banana Republic, Guess, Joe Fresh Style, Oakley,
    Red Rain Revlon, Rogers, SAQ, Town Shoes, Winners
    Silver: BCBG MAXAZRIA, Gap, Puma, Antoine Laoun
    Sponsors: Smirnoff One Pour Cocktails, Baileys, and Sterling VineyardsAbout LOULOU magazine and louloumagazine.com

    Launched in 2004, LOULOU is Canada's Shopping Expert. Packed with expert
advice, amazing deals and unique finds, LOULOU delivers the hottest fashion,
beauty and lifestyle buys on the Canadian market-with complete purchasing
information for every item featured. With editions in English and French,
LOULOU is the perfect accessory for Canadian shoppers coast-to-coast. For
further information about LOULOU magazine, visit louloumagazine.com. LOULOU is
published by Rogers Publishing Limited (TSX: RCI; NYSE:RG), a division of
Rogers Media Inc. For further information about the Rogers group of companies,
visit rogers.com./NOTE TO PHOTO EDITORS: A photo accompanying this release is available at
    http://photos.newswire.ca. Images are free to accredited members of the
    media/